What is Social Media Marketing?

Social media marketing is a vital aspect of any company's marketing strategy. It allows you to meet your audience where they hang out digitally, offering them interesting, relevant content as well as opportunities to delve deeper into the world of the brand.

This area of marketing means analysing social media audiences and developing a strategy that's tailored to them. Social Media Marketers manage all elements of social media channels: creating and distributing content, managing accounts, monitoring conversations, measuring impact, and reporting on performance. 

Conversations with your target audience can be instant through the social medium, which strengthens relationships and builds trust (especially when the tone of voice is on point).

An excellent social media marketing strategy should mean a brand has a coherent, effective online presence that is adapted to each channel, that is growing engagement, followers and sales.

Why hire a Social Media Marketer?

Passionfruit Social Media Management specialists will enhance your social media platforms, increasing overall engagement and brand awareness. They will create, manage and optimise organic social media campaigns across relevant social platforms, conduct social media audits and develop a social media strategy for each channel. They can test content on channels and even select the channels you focus on, based on analytics.

Freelancers with social media marketing expertise will greatly improve your social media marketing strategy as they:

• Create and manage social media content calendars
• Manage online communities
• Create engaging social media specific, and channel specific, content
• Run ads

Passionfruit freelancers are experienced Social Media Marketers and Managers with a track record of delivering measurable impact on social media. Let's go deeper in how they can be a much needed support for your current marketing team.

What does a Social Media Marketer do? 

A freelance Social Media Marketer takes ownership of a company's social media presence in order to grow the business. Once they have an idea of the areas that aren't working or that need improving, often through an audit, they will create a new social media strategy. This will include setting social media objectives, a posting schedule, tone of voice guidelines and content pillars. They will also take the lead on social channel calendar management using software like Airtable or Evernote.