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The Marketing Oscars 2024
April 30, 2024
The Marketing Oscars 2024
Forget Hollywood, forget Oppenheimer and forget Ryan Gosling and Margot Robbie, the real Oscar winners will be found on this page.
January 17, 2024
Freelance Marketing: The Revolution in Numbers
Today, freelancing is no longer an alternative to traditional employment but a vital feature of today’s marketing ecosystem
November 7, 2023
Control is an Illusion: The Rules of Brand Messaging in the Social Age
Companies still obsess over controlling their brand narratives. But here’s the hard truth – it’s impossible to control your narrative fully.
September 19, 2023
Adapting for Tomorrow: Why AI is a Necessity, Not an Option, for Luxury Brands
In an ever-evolving digital landscape, luxury brands face a pivotal choice: adapt or risk being left behind.
September 12, 2023
The Community Playbook for Founders
In the world of startups, there is a powerful force transforming small companies into remarkable success stories. That force is community.
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HEINZ in Overdrive! The secret sauce behind the brands' recent success
March 20, 2024
HEINZ in Overdrive! The secret sauce behind the brands' recent success
It was only a few weeks ago that I clocked a particular OOH advert as I was departing for a flight at Heathrow.
Marketing advice and trends
The 11 Best Social Listening Tools in 2024
March 18, 2024
The 11 Best Social Listening Tools in 2024
Social listening is no longer a niche idea or nice-to-have.
Marketing advice and trends
TikTok Social Listening: The Complete Guide
March 15, 2024
TikTok Social Listening: The Complete Guide
Listening to an audience on social media channels can provide insights that will superpower your brand.
Marketing advice and trends
Reddit: The Secret Tool for Social Listening
March 14, 2024
Reddit: The Secret Tool for Social Listening
If you work in marketing, you’ve probably heard of Reddit (or at least we hope you have).
Marketing advice and trends
A freelancer’s guide to professional indemnity insurance (UK-focus)
February 29, 2024
A freelancer’s guide to professional indemnity insurance (UK-focus)
Even the best freelancer has made their fair share of slip-ups, mishaps, blunders and missteps, we’re only human.
Marketing advice and trends
Freelancers Insurance 101: what does it all mean?
February 23, 2024
Freelancers Insurance 101: what does it all mean?
There are many great perks to freelancing and top of the list is probably the freedom to pick and choose the projects you want.
Marketing advice and trends
Freelance Marketing: The Revolution in Numbers
January 17, 2024
Freelance Marketing: The Revolution in Numbers
Today, freelancing is no longer an alternative to traditional employment but a vital feature of today’s marketing ecosystem
Marketing advice and trends
Very few brands can truly shape culture so should you stop trying?
January 8, 2024
Very few brands can truly shape culture so should you stop trying?
While giants like Nike and Apple have successfully shaped culture, this type of impact is rare and chasing it can be futile.
Marketing advice and trends
How Liquid Death are killing their celebrity collabs
January 3, 2024
How Liquid Death are killing their celebrity collabs
Have you heard about the graphic designer from Delaware who built a $700 million dollar brand that sells…canned water?
Marketing advice and trends
Brand Purpose - Are you doing it wrong?
December 11, 2023
Brand Purpose - Are you doing it wrong?
True brand purpose is essential for company success, but oftentimes companies partake in ‘purpose signalling’.
Marketing advice and trends
Universal Adoration: A branding fantasy
November 24, 2023
Universal Adoration: A branding fantasy
You cannot be loved by everyone. It’s a lesson we all learn at some point in our lives and it applies as much to brands as it does to individuals.
Marketing advice and trends
How KFC leant into their shortcomings and flipped the script
November 22, 2023
How KFC leant into their shortcomings and flipped the script
In 2018 KFC had a major problem. People didn’t like their fries and had started using social media to shout about it...
Marketing advice and trends
Matthew Wilson, co-founder and CEO at Omnipresent
December 7, 2023
Matthew Wilson, co-founder and CEO at Omnipresent
Conversations with Passionfruit
Éva Goicochea, Founder, Creative Director and CEO of Maude
December 7, 2023
Éva Goicochea, Founder, Creative Director and CEO of Maude
Much stigma is associated with sexual pleasure but Éva Goicochea through the launch of Maude is challenging that stigma.
Conversations with Passionfruit
Valentina Milanova, founder of DAYE
December 7, 2023
Valentina Milanova, founder of DAYE
One of the most difficult aspects of being the CEO of a company focused on female gynecological health, is the conversations with investors.
Conversations with Passionfruit
Patrick Moran, Calendly CMO
December 7, 2023
Patrick Moran, Calendly CMO
One of the perks of “crashing and burning” at the very start of your career, as the now CMO of Calendly Patrick Moran realised the hard way, is that the only way is up.
Conversations with Passionfruit
Matthew McNeill Love, co-founder & COO of Thursday
December 7, 2023
Matthew McNeill Love, co-founder & COO of Thursday
In August 2019, co-founders of newly launched dating app Honeypot Matthew McNeill Love and George Rawlings had a problem.
Conversations with Passionfruit
Rodney Appiah (Cornerstone)
May 11, 2022
Rodney Appiah (Cornerstone)
Rodney Appiah is a former investment banker, NED and VC investor with nearly 15 years of financial services experience across UK and Europe.
Podcasts
Ben Mathews (Night Ventures)
May 3, 2022
Ben Mathews (Night Ventures)
Ben is a GP at Night Ventures. Night Ventures is a new brand of venture capital.
Podcasts
Ziv Reichert (Localglobe)
April 27, 2022
Ziv Reichert (Localglobe)
Ziv Reichert is a partner at LocalGlobe, a London-based venture capital firm focused on seed investments. They’ve been backing ambitious founders since 1999...
Podcasts
Megha Prakash (Forward Partners)
April 20, 2022
Megha Prakash (Forward Partners)
Megha Prakash is an investor at Forward Partners: a London-based VC providing capital combined with a team of dedicated experts to grow startup businesses...
Podcasts
Lucy Clarke (Octopus Ventures)
April 13, 2022
Lucy Clarke (Octopus Ventures)
Lucy Clarke is an investor at Octopus Ventures: a fund whose mission is to help pioneers change the world.
Podcasts
Kate McGinn (Seedcamp)
March 29, 2022
Kate McGinn (Seedcamp)
This week we're joined by Kate McGinn: an analyst at Seedcamp, one of Europe's most renowned early stage funds.
Podcasts
Henrik Wetter Sanchez (Playfair Capital)
April 5, 2022
Henrik Wetter Sanchez (Playfair Capital)
Henrik is a Principal at Playfair Capital; a VC firm helping ambitious and exceptional entrepreneurs build brilliant technology businesses since 2013.
Podcasts

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