Recommended posts
January 17, 2024
Freelance Marketing: The Revolution in Numbers
Today, freelancing is no longer an alternative to traditional employment but a vital feature of today’s marketing ecosystem
November 7, 2023
Control is an Illusion: The Rules of Brand Messaging in the Social Age
Companies still obsess over controlling their brand narratives. But here’s the hard truth – it’s impossible to control your narrative fully.
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March 20, 2024
HEINZ in Overdrive! The secret sauce behind the brands' recent success
It was only a few weeks ago that I clocked a particular OOH advert as I was departing for a flight at Heathrow.
Marketing advice and trends
March 18, 2024
The 11 Best Social Listening Tools in 2024
Social listening is no longer a niche idea or nice-to-have.
Marketing advice and trends
March 15, 2024
TikTok Social Listening: The Complete Guide
Listening to an audience on social media channels can provide insights that will superpower your brand.
Marketing advice and trends
March 14, 2024
Reddit: The Secret Tool for Social Listening
If you work in marketing, you’ve probably heard of Reddit (or at least we hope you have).
Marketing advice and trends
February 29, 2024
A freelancer’s guide to professional indemnity insurance (UK-focus)
Even the best freelancer has made their fair share of slip-ups, mishaps, blunders and missteps, we’re only human.
Marketing advice and trends
February 23, 2024
Freelancers Insurance 101: what does it all mean?
There are many great perks to freelancing and top of the list is probably the freedom to pick and choose the projects you want.
Marketing advice and trends
January 17, 2024
Freelance Marketing: The Revolution in Numbers
Today, freelancing is no longer an alternative to traditional employment but a vital feature of today’s marketing ecosystem
Marketing advice and trends
January 8, 2024
Very few brands can truly shape culture so should you stop trying?
While giants like Nike and Apple have successfully shaped culture, this type of impact is rare and chasing it can be futile.
Marketing advice and trends
January 3, 2024
How Liquid Death are killing their celebrity collabs
Have you heard about the graphic designer from Delaware who built a $700 million dollar brand that sells…canned water?
Marketing advice and trends
December 11, 2023
Brand Purpose - Are you doing it wrong?
True brand purpose is essential for company success, but oftentimes companies partake in ‘purpose signalling’.
Marketing advice and trends
December 7, 2023
Éva Goicochea, Founder, Creative Director and CEO of Maude
Much stigma is associated with sexual pleasure but Éva Goicochea through the launch of Maude is challenging that stigma.
Conversations with Passionfruit
December 7, 2023
Valentina Milanova, founder of DAYE
One of the most difficult aspects of being the CEO of a company focused on female gynecological health, is the conversations with investors.
Conversations with Passionfruit
May 11, 2022
Rodney Appiah (Cornerstone)
Rodney Appiah is a former investment banker, NED and VC investor with nearly 15 years of financial services experience across UK and Europe.
Podcasts
May 3, 2022
Ben Mathews (Night Ventures)
Ben is a GP at Night Ventures. Night Ventures is a new brand of venture capital.
Podcasts
April 27, 2022
Ziv Reichert (Localglobe)
Ziv Reichert is a partner at LocalGlobe, a London-based venture capital firm focused on seed investments. They’ve been backing ambitious founders since 1999...
Podcasts
April 20, 2022
Megha Prakash (Forward Partners)
Megha Prakash is an investor at Forward Partners: a London-based VC providing capital combined with a team of dedicated experts to grow startup businesses...
Podcasts
April 13, 2022
Lucy Clarke (Octopus Ventures)
Lucy Clarke is an investor at Octopus Ventures: a fund whose mission is to help pioneers change the world.
Podcasts
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