What is a Freelance Copywriter?

A Freelance Copywriter produces straightforward, and engaging text, adapting it to different channels to encourage users to take a desired action. Essentially, they’re responsible for encouraging you to click on a link, sign up to a webinar or event, book a demo, donate to a cause or make a purchase.

Why hire a Freelance Copywriter?

Freelance Copywriters’ strong writing skills means they can minimise copy mistakes and level-up the text in your advertisements and campaigns. On top of that, a Freelance Copywriter is an expert with words and all marketers know that great copy is essential to drive action. 

Great Freelance Copywriters have the ability to write in a way that is persuasive, passionate, and informative. They can strengthen your brand’s voice, maintain the brand identity across different channels and platforms and encourage your target user or audience to engage or take the next step towards purchasing.

What does a Freelance Copywriter do?

A Freelance Copywriter can work with B2B, B2C, or D2C brands, helping to create enticing copy to encourage conversions. Often, they’ll work with a company on a project-by-project basis, working with them to create copy for various channels utilised in a campaign. These channels and formats might include social media, scripts for podcast or radio ads, billboards and posters, in-store signs, print ads, website copy and so on. Freelance Copywriters can also assist with content production for a company blog.