What is a Freelance Mobile App Marketer?

A Freelance Mobile App Marketer implements different strategies with the aim of acquiring and/or retaining mobile app users. Freelance Mobile App Marketers typically have a background in Growth, Product or Performance Marketing, which will affect how they approach the role and what their goals are. 

An App Marketer with a Performance Marketing background will typically come up with and execute campaigns to increase app downloads. App Marketers with a Growth or Product background are focused on conversion optimization and the user journey within the app. If an App Marketer had a Brand Marketing background (which isn’t as common, but does exist), their work would revolve around retention, recall, and user recommendations.

Why hire a Freelance Mobile App Marketer?

At a granular level, Freelance Mobile App Marketers have a very specific skill set to match a very specific area of marketing. An app cannot be equated to a website. Just like an SEO specialist cannot be equated to an App Marketer. Both platforms encourage different user behaviour and in turn require different skill sets. App marketing comes with different tracking tools, different attribution techniques and windows, different optimisation techniques, different ad formats and so on.

Hiring a Freelance App Marketer will grant you access to app-specific expertise and will set your business up for more downloads and more user retention. In short, if you hire an SEO Specialist instead of an App Specialist to optimise your app, you’ll be disappointed in the results.

On a more macro-level, think about a time where you have opened your phone and gone into the App Store. You type your query into the search bar and are immediately inundated with loads of different options. Whether you’re looking for an app to help you prioritise your days, or an app to help you practise mental wellness, one thing is guaranteed – you will never be short of choices. These days, there is an app for everything. 

That market saturation is why you need to hire a Freelance Mobile App Marketer. The business world is already crowded and the app store, even more so. It’s more important than ever to stand out from your competitors. And if your app isn’t even ranking in the app store – will your target audience even know you exist? Probably not. And what if your app is ranking, but the user experience is terrible – will people stick around? Definitely not. 

Freelance Mobile App Marketers make these problems disappear. They’re able to use their specialised knowledge of app attribution, the app store and mobile apps to encourage downloads, but also enhance the user experience in the app itself.