What is Paid Social Marketing?

Paid Social marketing is the practice of strategising, managing and optimising paid ad campaigns on social media platforms to reach specific audiences. Different campaign objectives can include increasing brand awareness, driving consideration and conversion. 

Facebook and Instagram are the most established social media ad platforms, however their primacy is constantly being challenged by the likes of Snapchat, LinkedIn, Pinterest and most recently, TikTok. 

For those companies with access to top-tier paid social specialists, there are great advantages to be won on some of the less saturated ad platforms. 

Why hire a Paid Social Marketer?

Freelance Paid Social Marketers are a great, cost-effective solution for your marketing department. Not only will they bring their broad experience of working for other companies, but their sole focus will be their specialism. 

Passionfruit Paid Social specialists can help your business to:

• Optimise paid social campaigns across relevant social platforms
• Manage campaigns, including campaign flighting and optimisation
• Lead a test-and-learn approach to campaign management
• Bridge the gap between paid social, marketing and the broader business objectives

Passionfruit Paid Social Marketers will help your business to achieve its marketing objectives, let’s go further into how. 

What does a Paid Social Freelancer do? 

Freelance social media consultants are usually digital natives with a track record of growing social media accounts. They will optimise your company's social media channels, raise brand awareness, increase traffic, and help to make sales. They will do this whilst adhering to your tone of voice and brand strategy, keeping your company's reputation high in a fast-moving environment. Nowadays Paid Social Marketers can specialise in a specific channel, as there are so many and they all require different strategies!

Pay-per-click advertising and display ads are both types of paid social media and a good specialist will have a strong working understanding of them. They're also likely to have a good working knowledge of branded content on their particular platform.