What is a Freelance Graphic Designer?

A Freelance Graphic Designer creates visual assets to help drive business goals and to inform and captivate a target audience. Using a brand’s specifications as a guide, they take creative ideas and build engaging assets using images, typography and graphics that resonate with the client’s target consumer. They can create anything from social media assets to packaging designs. Typically, a Freelance Graphic Designer will use different technologies and computer software to help a company stand out from the crowd in online or offline settings.

Why hire a Freelance Graphic Designer?

The world of marketing is an oversaturated space. Brands everywhere are constantly asking themselves ‘What can we do to be different?’ ‘How can we stand out?’. And oftentimes, these brands may have great ideas, but they’ll be lost in the social media void or an overcrowded supermarket aisle. If a brand’s communication efforts are being drowned out, standing out from their competitors simply becomes a pipe dream.

Freelance Graphic Designers solve this problem. They’re able to create assets that jump off the shelves (or the screen) and make people want to engage with the brand. 

They ensure every design is engaging and thoughtful in how it relays information to their target audience. Freelance Graphic Designers allow you to connect with your audience in creative ways. Their knowledge of technology and web design, coupled with their creativity, makes them the perfect addition to any marketing team or business. Since everyone absorbs content differently, Freelance Graphic Designers can help you inform and communicate with your audience in more digestible ways. They bring your team’s ideas to life, and will only enhance your branding and brand message.

What does a Freelance Graphic Designer do?

Freelance Graphic Designers act as a brand guardian for every one of their clients. They ensure every design, every application, and every branded asset is following the brand guidelines and clearly communicates the brand message to their target audience.

Their job is to help inform and inspire your target audience and oftentimes encourage them to take action (i.e. click on a link or book a demo). Freelance Graphic Designers can create loads of different assets, from infographics for social media posts, to one-pagers for sales collateral, to UX for a product page or application, to the designs you see on company packaging. Their job description varies depending on a company’s needs and goals. That said, there are some everyday expectations…