What is a Freelance Creative Director?

A Freelance Creative Director is responsible for overseeing and owning creative campaigns from conception to completion. They supervise the development and implementation of creative strategies and innovative ideas. Freelance Creative Directors can work across a variety of industries, ranging from visual merchandise, film and television to magazines, and so on. Their projects have just as much variation, including product packaging, website design and print or digital ad campaigns.

Why hire a Freelance Creative Director?

Hiring a Freelance Creative Director means having someone on your team who has a deep understanding of creative and artistic campaigns, who can come in on a project-by-project basis when necessary. Freelance Creative Directors are a great option for companies that don’t have a constant creative need. They not only manage creative projects from start to finish, but they also help liaise with stakeholders and ensure targets are met. Their ability to coordinate with different teams cross-functionally mean they’re able to provide real value and drive creative cohesion and creative vision.

What does a Freelance Creative Director do?

A Freelance Creative Director is charged with elevating the creative vision and concept of a campaign or project, managing everyone on the creative team and ensuring the project runs smoothly. Their teams are typically made up of art directors, illustrators, animators, social media directors, graphic designers, and copywriters. Freelance Creative Directors are not only responsible for managing their creative teams, but also for managing the relationship with internal and external stakeholders.