What is a Freelance Art Director?

A freelance Art Director strengthens a brand’s message through visual assets. They are often responsible for the development and creation of large-scale marketing campaigns or advertisements, focusing specifically on the visual element. 

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Why hire a Freelance Art Director?

Freelance Art Directors give you the best of both worlds: high-level experience and flexibility. They have extensive experience across industries, having worked for a variety of companies. An Art Director’s understanding of production and design allows them to easily create content that strategically and visually engages a target audience. 

Hiring a freelance Art Director means having someone who can manage every artistic detail of a project, on a case-by-case basis (rather than full-time). They not only amplify your message through visuals, but also ensure campaigns, and the assets used in them remain true to the brand and the company identity.  

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What does a Freelance Art Director do?

A freelance Art Director is involved in campaign efforts from conception to production to publication, guiding all visual details of a project. Their experience in different types of media such as TV, print, and social media prime them to lead their team and the visual direction of company projects. Here’s a summarised list of responsibilities…