What is Paid Search Marketing?

Paid search marketing or Search Engine Marketing (SEM) is the practice of strategising, managing and optimising ad campaigns against keywords on search engines like Google, Bing and Yahoo. It is a popular (and invaluable) digital marketing method because it drives strong ROI, especially for companies with access to a talented paid search specialist. It allows your business to reach audiences when they are most active and engaged, meaning your business can be positioned as a solution to your customers' needs at the right time for them to absorb it. 

Why hire a Paid Search (PPC) Marketer?

Paid Search Marketers are integral hires to ensure that your business site is being found organically online by target customers. Passionfruit paid search specialists will help to oversee the management of PPC campaigns across multiple platforms, boosting overall conversions to significantly improve visibility and sales. Our freelancers are more cost-effective than hiring someone full-time, plus you’ll be getting their industry expertise across different companies. 

Freelancers with PPC experience will be extremely valuable to your business as they’ll:

• Focus on keyword research and visibility
• Manage budgets, strategies and creative decisions
• Constantly research and optimise keywords so your content stays relevant

All of our freelancers excel in setting your business up for sustained success, so let’s explore just how useful a PPC specialist can be. 

What does a PPC freelancer do? 

Pay-per-click (PPC) refers to paid advertising on the internet where advertisers pay a fee each time one of their adverts is clicked by an internet user. Your company only pays for the advertising if the link is clicked on. PPC freelancers use their knowledge and experience to maximise the results of a PPC campaign so each click costs the least possible amount it can and gets to the appropriate customer base.

They do a variety of things:

• Keyword research: They need to understand how people are searching for products or services. Adapting keywords needs to happen constantly as they can become less effective and render the SEO useless.

• Design landing pages: You have only a few seconds to grab people's attention when they arrive on your landing page. A great PPC freelancer will be able to perfect these pages that are so important. 

• Trend watching: A PPC professional keeps a close relationship with consumers in order to understand how they are searching and what they are most likely to engage with. 

PPC Freelancer responsibilities

• Creating and planning a variety of PPC campaigns across a range of digital channels.
• Overseeing current campaigns and making recommendations on how to optimise them.
• Analysing trends and making data-driven decisions.
• Writing copy for adverts.
• Producing detailed analyses and reports of campaigns.
• Presenting data and reports to a range of audiences.