What is Growth Strategy?

Growth Marketing uses data and a test and learn approach to improve specific marketing outcomes. They will look at your entire funnel and conduct experiments to improve conversions. They tend to work in focused sprint-like phases and unsurprisingly are particularly sought after by companies that have found product market fit.

Why hire a Growth Strategist?

A Growth Strategist is solely focused on your company’s marketing strategy and using insights to optimise and improve it. A Passionfruit freelancer in this role will save money compared to an agency or someone working full time as they will bring their expertise and focused energy to the role. All of our freelancers create long-term success for your business, and our Growth Strategists are no exception.

Passionfruit Growth Marketing specialists can:

• Run A/B test programs
• Identify and develop new marketing channels
• Define company growth strategy
• Build out referral programs

All of which is geared towards creating measurable growth for your company! Let’s look further into how they make this happen.

What does a Growth Strategist do?

The clue is in the title! This role involves examining data and metrics, then using the numbers to improve customer acquisition and retain existing customers, increasing growth. They continually run tests at all stages of the marketing funnel to examine data and create a metric-driven strategy to improve performance. They can interpret the marketing data to create positive changes to your all-important marketing strategy. 

A Growth Strategist will think long-term and will aim to increase the company's bottom line (the total profit made minus losses incurred) over a longer period. They are also able to increase company value and better the company's strategic positioning.