What is Fractional CMO?

A fractional CMO is a heavy-hitting role on a flexible basis. They tend to focus on overall marketing strategy, hiring, analytics and reporting and sometimes strategic partnerships at marketing-led companies.

Why hire a Fractional CMO?

Hiring a Passionfruit Fractional CMO means that you can get all the benefits of a senior marketing executive without the downsides of an expensive and risky full-time hire.

They're so useful because they can instantly provide guidance for any marketing department that has found themselves without leadership or direction. They can get started at a reduced cost, due to their working part time and bring a wealth of experience and expertise to your marketing efforts. 

Passionfruit Fractional CMOs:

• Develop the overall marketing strategy
• Define key objectives and results
• Build and manage marketing departments
• Develop reporting and analytics infrastructure

All of our freelancers bring subject-matter expertise to their clients, but let’s have a look at how this particular specialism will improve your company. 

What does a Fractional CMO do?

A Fractional CMO will do the same job as a full-time CMO, just over fewer hours. But, they will have all the same targets and responsibilities of a full-time CMO. The success or failure of your marketing campaigns ultimately falls on the fractional CMO. Their main goal is to increase revenue by executing successful marketing campaigns. 

SaaS companies need to focus on increasing the size of their customer base while also improving their products, two very different skills. A great hire for any SaaS business is a Fractional CMO as they can focus on managing the marketing department's efforts to get the SaaS software in their customer's hands. Then, the other teams can focus on the tech aspects and product development. Ultimately, a SaaS Fractional CMO has the technical expertise needed to make an impact on your company's ROI specifically.

A B2B Fractional CMO will hit the ground running and might begin by generating those all-important leads. An advantage of hiring someone with relevant experience means they will bring vast knowledge of marketing for B2B businesses, as well as new leads. Like all CMOs, they will spearhead the marketing department and help the team to achieve its targets, providing leadership and direction.