We've found the best marketing specialists so you don't have to.
Paid search marketing or Search Engine Marketing (SEM) is the practice of strategising, managing and optimising ad campaigns against keywords on search engines like Google, Bing and Yahoo. It is a popular (and invaluable) digital marketing method because it drives strong ROI, especially for companies with access to a talented paid search specialist. It allows your business to reach audiences when they are most active and engaged, meaning your business can be positioned as a solution to your customers' needs at the right time for them to absorb it.
Paid Search Marketers are integral hires to ensure that your business site is being found organically online by target customers. Passionfruit paid search specialists will help to oversee the management of PPC campaigns across multiple platforms, boosting overall conversions to significantly improve visibility and sales. Our freelancers are more cost-effective than hiring someone full-time, plus you’ll be getting their industry expertise across different companies.
Freelancers with PPC experience will be extremely valuable to your business as they’ll:
All of our freelancers excel in setting your business up for sustained success, so let’s explore just how useful a PPC specialist can be.
Pay-per-click (PPC) refers to paid advertising on the internet where advertisers pay a fee each time one of their adverts is clicked by an internet user. Your company only pays for the advertising if the link is clicked on. PPC freelancers use their knowledge and experience to maximise the results of a PPC campaign so each click costs the least possible amount it can and gets to the appropriate customer base.
They do a variety of things:
Steve is a Growth Marketer who launched successful Google ads for Vromo within days of working there which led to an upsurge in website traffic.
Find out how Steve increased Vromo’s free trials and demos booked by 20% in 6 weeks?
If not, that’s totally cool. Keep scrolling to learn more about how Passionfruit can be of service.
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Companies can invest from £400/day, up to £550/day, or more. A freelance Paid Search Marketer usually works 1.5-2 days per week depending on your goals.
Whilst this is a specialised role, you should be able to fit a freelancer easily into your budget, especially if you require less days.
Google Ads (or PPC advertising) is a service where companies bid for certain keywords for Google to use to list your products, services or website.
SEO (search engine optimisation) helps your website rank on the Search Engine Result Pages (SERPs). It demonstrates the quality and trustworthiness of your website, earning organic traffic.
Basically, Google Ads obtains paid traffic while SEO is for organic traffic.
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We undertake a deep screening process to ensure that all our specialists are incredibly high quality and passionate about delivering excellent work.
We receive applications from a range of digital marketers. All applicants are screened based on their experience, skills, and professionalism.
Portfolios and work samples are reviewed before scheduling an interview to get a better understanding of their skill set.
We’re picky about who we choose to work with. Not many applicants get past this stage because we make sure they have what it takes to make a positive impact on your company’s growth.
Each project is monitored by us on an ongoing basis to ensure work is being delivered to the highest standard.
Applicants are requested to provide a list of references. We check in with past clients and companies they’ve worked with.
All those who pass the interview phase are now required to submit a written task to assess their technical knowledge and expertise.
Get matched with a qualified expert within 72 hours
Join thousands of other leading companies and specialists using the Passionfruit platform to grow their businesses and careers!
Using a freelancer means you have direct access to their expertise, facilitating quick brainstorming and implementation. A PPC specialist will come into your company and focus on paid advertising solely, leading to rapid improvements on KPIs. As it's a specialised role, your freelancer can be a welcome addition that needs little interface with the surrounding team.
One of the things a PPC freelancer needs to have is AdWords Certification. This means they will have passed rigorous two AdWords exams, demonstrating a solid understanding of the AdWords platform.
To achieve Google Partner status, which is another credential to look out for, they will have managed at least £10,000 of advertising spend and have at least 12 months 'good' management performance.
It’s important that they have experience setting up and managing paid advertising campaigns for clients similar to you. Trust Passionfruit to do this research for you and suggest one or two specialists that could be perfect for your needs.
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Whether that includes a digital marketing executive or a growth marketer, we’ll help you build a full marketing team of experts in just a few clicks.
