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Brand marketing is the practice of developing a company's brand identity which defines who they are and governs what they do and how they do it. They do this through a mixture of data gathering, analysis and competitive research which provide options for the most promising territory upon which to build and hone a brand. This is often sector-dependent but many brands have wrong-footed competitors by adopting brand characteristics not expected from similar companies. As performance channels have become increasingly expensive, marketers are remembering the value of a strong brand as a means of reducing the amount that needs to be spent on such channels.
Does your company need to find its place in the market? Do you need a long-term strategy that is properly researched and backed up? Passionfruit Brand Marketing specialists can help your business by conducting first and third party research, conducting competitive analysis, developing brand guideline development and creating your brand book. All of these activities will help employees, now and in the future, to build a brand that has a strong voice, mission and position.
A Brand Strategist focuses on creating, maintaining and improving a brand's overall image using all the tools they have at their disposal. They also help to define what the brand stands for and how they will communicate that effectively with the public and company-wide. Basically, they map out the strategy that will lead to the brand's success and help the company achieve its long-term goals. Finally they will help to implement the strategy effectively.
Companies can invest from £500/day, up to £650/day, or more. A freelance brand strategist usually works 2 days per week.
Due to a brand strategist's expertise (and likely vast experience) the cost of a freelance Brand Strategist is likely to be high. However, the transformation a good Brand Strategist can make to your company is invaluable!
Cosmo, a multi-award winning brand design specialist created a globally distinctive brand identity for Kokoro. So distinctive, it won them silver in Creativepool (The Creative Industries Biggest Award) 2022 Annual awards for branding and social good.
Thinking of updating your brand image? Read this case study to find out what could happen if you do.
If not, that’s totally cool. Keep scrolling to learn more about how Passionfruit can be of service.
You may see both these terms referenced but they are actually different roles.
Brand managers don't formulate the brand strategy, they cover the buying, sourcing and manufacturing decisions relating to the brand image. Their job is to ensure that the company is meeting budget requirements.
There is some contention on whether or not there should be a difference between these two terms, as many argue that all Brand Strategists are creative. However, some say that Creative Strategists get involved with the process after the creative idea is decided upon whereas Brand Strategists begin setting the strategy at the beginning of the process. Make sure you are upfront with what exactly it is you need from your Brand Strategist whilst in the hiring process so you get someone that will be worth your money.
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We undertake a deep screening process to ensure that all our specialists are high quality and passionate about delivering excellent work.
We receive applications from a range of digital marketers. All applicants are screened based on their experience, skills, and professionalism.
Portfolios and work samples are reviewed before scheduling an interview to get a better understanding of their skill set.
We’re picky about who we choose to work with. Not many applicants get past this stage because we make sure they have what it takes to make a positive impact on your company’s growth.
Each project is monitored by us on an ongoing basis to ensure work is being delivered to the highest standard.
Applicants are requested to provide a list of references. We check in with past clients and companies they’ve worked with.
All those who pass the interview phase are now required to submit a written task to assess their technical knowledge and expertise.
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Join thousands of other leading companies and specialists using the Passionfruit platform to grow their businesses and careers!
A good Brand Strategist has a deep understanding of marketing because they will be able to help your business find and carve out an area in the market. They can directly affect the success of your company, with strategic, big-picture thinking and implementation. You should hire a strategist with experience who can guide your company to its goals using thorough research, marketing expertise and creativity.
Developing a brand strategy means hiring a Brand Strategist to conduct initial research on the company and its reputation as a way of gauging what they are dealing with. Target customers will be identified and then assessed as to whether they're being effectively targeted or not. A strategy could involve rebranding, changing the storytelling through words or design and assessing and improving marketing channels. A strategy will be developed after thorough research into your company has been undertaken and understood.
Someone who can come and make an impact in this highly specialised role needs the ability to translate complex concepts into clear communications that your team can follow and implement. It's great to have a clear vision, but can that vision be carried out effectively? A great Brand Strategist should also be able to conduct research that uncovers deep insights, not just things that are obvious or that someone in your company could have figured out.
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