A freelance Art Director strengthens a brand’s message through visual assets. They are often responsible for the development and creation of large-scale marketing campaigns or advertisements, focusing specifically on the visual element.
Freelance Art Directors give you the best of both worlds: high-level experience and flexibility. They have extensive experience across industries, having worked for a variety of companies. An Art Director’s understanding of production and design allows them to easily create content that strategically and visually engages a target audience.
Hiring a freelance Art Director means having someone who can manage every artistic detail of a project, on a case-by-case basis (rather than full-time). They not only amplify your message through visuals, but also ensure campaigns, and the assets used in them remain true to the brand and the company identity.
A freelance Art Director is involved in campaign efforts from conception to production to publication, guiding all visual details of a project. Their experience in different types of media such as TV, print, and social media prime them to lead their team and the visual direction of company projects. Here’s a summarised list of responsibilities…
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Freelance Art Directors in the UK have day rates ranging from £400 to £800. But they’re worth their weight in gold. A freelance Art Director typically works 5 days per week, depending on the brief.
Of course, the cost can vary based on location and experience.
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We undertake a deep screening process to ensure that all our specialists are incredibly high quality and passionate about delivering excellent work.
We receive applications from a range of digital marketers. All applicants are screened based on their experience, skills, and professionalism.
Portfolios and work samples are reviewed before scheduling an interview to get a better understanding of their skill set.
We’re picky about who we choose to work with. Not many applicants get past this stage because we make sure they have what it takes to make a positive impact on your company’s growth.
Each project is monitored by us on an ongoing basis to ensure work is being delivered to the highest standard.
Applicants are requested to provide a list of references. We check in with past clients and companies they’ve worked with.
All those who pass the interview phase are now required to submit a written task to assess their technical knowledge and expertise.
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Hiring full-time or using an agency can be costly - especially if your company doesn’t regularly have visual activations or campaigns as a part of their strategy. Hiring a freelance Art Director allows for flexibility and provides your company with access to exceptional levels of talent and high quality work.
A good freelance Art Director typically has knowledge of and experience with different types of visual mediums (TV, graphic design, social media, etc.). They usually have outstanding communication and leadership skills, are able to effectively communicate an artistic vision to internal and external stakeholders, as well as the team of specialists that they manage.
Absolutely - if it makes sense for your marketing and business goals. If your company has projects with a visual focus, a freelance Art Director can help create a cohesive visual message that speaks directly to your community or target audience. Having a freelance Art Director allows you to bring them in on a case-by-case basis, as and when you need.
These two roles complement each other. Creative Directors more often pitch to stakeholders, manage budgets, and oversee the entire creative team - this includes art directors, content and social media directors, and so on. Art directors head up the visual team of specialists (i.e. graphic designers, videographers, etc) and control the visual narrative of company campaigns or projects. They focus more on the details, while creative directors focus on the bigger picture.
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