A Freelance Graphic Designer creates visual assets to help drive business goals and to inform and captivate a target audience. Using a brand’s specifications as a guide, they take creative ideas and build engaging assets using images, typography and graphics that resonate with the client’s target consumer. They can create anything from social media assets to packaging designs. Typically, a Freelance Graphic Designer will use different technologies and computer software to help a company stand out from the crowd in online or offline settings.
The world of marketing is an oversaturated space. Brands everywhere are constantly asking themselves ‘What can we do to be different?’ ‘How can we stand out?’. And oftentimes, these brands may have great ideas, but they’ll be lost in the social media void or an overcrowded supermarket aisle. If a brand’s communication efforts are being drowned out, standing out from their competitors simply becomes a pipe dream.
Freelance Graphic Designers solve this problem. They’re able to create assets that jump off the shelves (or the screen) and make people want to engage with the brand.
They ensure every design is engaging and thoughtful in how it relays information to their target audience. Freelance Graphic Designers allow you to connect with your audience in creative ways. Their knowledge of technology and web design, coupled with their creativity, makes them the perfect addition to any marketing team or business. Since everyone absorbs content differently, Freelance Graphic Designers can help you inform and communicate with your audience in more digestible ways. They bring your team’s ideas to life, and will only enhance your branding and brand message.
Freelance Graphic Designers act as a brand guardian for every one of their clients. They ensure every design, every application, and every branded asset is following the brand guidelines and clearly communicates the brand message to their target audience.
Their job is to help inform and inspire your target audience and oftentimes encourage them to take action (i.e. click on a link or book a demo). Freelance Graphic Designers can create loads of different assets, from infographics for social media posts, to one-pagers for sales collateral, to UX for a product page or application, to the designs you see on company packaging. Their job description varies depending on a company’s needs and goals. That said, there are some everyday expectations…
Passionfruit matched KOKO Networks with Jamie, an incredibly experienced Graphic Designer. Within a couple of days, the project was launched and Jamie got stuck in straight away.
Find out how Jamie was able to produce quality designs in just two weeks.
If not, that’s totally cool. Keep scrolling to learn more about how Passionfruit can be of service.
Day rates for Freelance Graphic Designers vary based on experience and location. In the UK, Freelance Graphic Designers can cost anywhere from £250 to £900. They typically work anywhere from 2-5 days per week, depending on the brief.
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We undertake a deep screening process to ensure that all our specialists are incredibly high quality and passionate about delivering excellent work.
We receive applications from a range of digital marketers. All applicants are screened based on their experience, skills, and professionalism.
Portfolios and work samples are reviewed before scheduling an interview to get a better understanding of their skill set.
We’re picky about who we choose to work with. Not many applicants get past this stage because we make sure they have what it takes to make a positive impact on your company’s growth.
Each project is monitored by us on an ongoing basis to ensure work is being delivered to the highest standard.
Applicants are requested to provide a list of references. We check in with past clients and companies they’ve worked with.
All those who pass the interview phase are now required to submit a written task to assess their technical knowledge and expertise.
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Join thousands of other leading companies and specialists using the Passionfruit platform to grow their businesses and careers!
There is such a thing as too many cooks in the kitchen. Hiring an agency means you run the risk of diluting the creative brief or straying off-track. An in-house graphic designer can be expensive and unnecessary - especially if your company doesn’t regularly need brand new visual assets. Hiring a Freelance Graphic Designer helps keep the creative brief on track and allows for more flexible collaboration. You can work with them when you need them, instead of wasting their time and your money.
Definitely. You can bring on a Freelance Graphic Designer to work in tandem with your development teams, helping to create the look and feel of the product. Graphic Designers can also work with web developers to enhance the UX experience of users, and create assets that amplify the final product.
Yes. We all know people learn and digest information in different ways. Text-heavy storytelling isn’t going to work for every person in your target audience. By working with a Freelance Graphic Designer, you’re able to connect with your audience in a different way that may allow them to better understand your business or inspire them to take action.
A Freelance Graphic Designer can help bring your brand to life in a visually exciting way. They can enhance your marketing and sales assets, or give your website a face-lift. Their technical and creative abilities give them the tools to create informative, engaging content for your target audience.
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