A Freelance Mobile App Marketer implements different strategies with the aim of acquiring and/or retaining mobile app users. Freelance Mobile App Marketers typically have a background in Growth, Product or Performance Marketing, which will affect how they approach the role and what their goals are.
An App Marketer with a Performance Marketing background will typically come up with and execute campaigns to increase app downloads. App Marketers with a Growth or Product background are focused on conversion optimization and the user journey within the app. If an App Marketer had a Brand Marketing background (which isn’t as common, but does exist), their work would revolve around retention, recall, and user recommendations.
At a granular level, Freelance Mobile App Marketers have a very specific skill set to match a very specific area of marketing. An app cannot be equated to a website. Just like an SEO specialist cannot be equated to an App Marketer. Both platforms encourage different user behaviour and in turn require different skill sets. App marketing comes with different tracking tools, different attribution techniques and windows, different optimisation techniques, different ad formats and so on.
Hiring a Freelance App Marketer will grant you access to app-specific expertise and will set your business up for more downloads and more user retention. In short, if you hire an SEO Specialist instead of an App Specialist to optimise your app, you’ll be disappointed in the results.
On a more macro-level, think about a time where you have opened your phone and gone into the App Store. You type your query into the search bar and are immediately inundated with loads of different options. Whether you’re looking for an app to help you prioritise your days, or an app to help you practise mental wellness, one thing is guaranteed – you will never be short of choices. These days, there is an app for everything.
That market saturation is why you need to hire a Freelance Mobile App Marketer. The business world is already crowded and the app store, even more so. It’s more important than ever to stand out from your competitors. And if your app isn’t even ranking in the app store – will your target audience even know you exist? Probably not. And what if your app is ranking, but the user experience is terrible – will people stick around? Definitely not.
Freelance Mobile App Marketers make these problems disappear. They’re able to use their specialised knowledge of app attribution, the app store and mobile apps to encourage downloads, but also enhance the user experience in the app itself.
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Think of Freelance Mobile App Marketers as interior designers. Just as an interior designer will come in to inspect your home before making any changes, an App Marketer will come in and assess your app. They’ll check that you’re optimising for the right keywords and terms to rank in the app store, they’ll ensure proper tracking is in place, and they’ll dive into the data to see what’s working and what isn’t at different stages of the user journey.
From there, a Freelance App Marketer will be able to make data-led recommendations on how to improve top-of-funnel and lower-funnel journeys, depending on their focus. They might suggest changes that create more brand cohesion across different app touchpoints, or they might make product recommendations that improve the user journey and in-turn improve downloads.
After they’ve done an audit of your existing strategy, the real fun begins. An App Marketer with Performance goals will ideate marketing campaigns to optimise the app in the app store and increase app downloads. They’ll determine the overall campaign strategy, what channels to use, what assets will be needed, and where they’ll source different creatives from. Then they’ll execute on the strategy, working with the wider team to create assets and ads, analysing data as it comes in and iterating from there. An App Marketer with Growth or Product goals will focus on the user journey after they enter the app. They might create campaigns or initiatives to get users from A to B, ensuring the app experience itself is optimised for user engagement.
Day rates for Freelance Mobile App Marketers vary based on experience and location. In the UK, Freelance Mobile App Marketers can cost anywhere from £300 to £500 per day. In the US, they’ll typically have day rates ranging from $400 to $600. They typically work anywhere from 2-5 days per week, depending on the brief.
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We undertake a deep screening process to ensure that all our specialists are incredibly high quality and passionate about delivering excellent work.
We receive applications from a range of digital marketers. All applicants are screened based on their experience, skills, and professionalism.
Portfolios and work samples are reviewed before scheduling an interview to get a better understanding of their skill set.
We’re picky about who we choose to work with. Not many applicants get past this stage because we make sure they have what it takes to make a positive impact on your company’s growth.
Each project is monitored by us on an ongoing basis to ensure work is being delivered to the highest standard.
Applicants are requested to provide a list of references. We check in with past clients and companies they’ve worked with.
All those who pass the interview phase are now required to submit a written task to assess their technical knowledge and expertise.
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Hiring a Freelance Mobile App Marketer costs a lot less compared to hiring an agency or in-house employee because there are fewer overheads to account for. They also offer more flexibility, so they can cater their service based on your situation and preferences while offering their app expertise.
A good Freelance App Marketer will have a deep understanding of the different data tracking tools for apps and optimisation tools for the app store. They’ll be highly analytical and be comfortable getting stuck into the data to come up with creative ways to iterate and improve results.
If your business has an app, yes. A Freelance Mobile App Marketer has a very platform-specific skill set that is not easily replicable by other Marketing Specialists. They’ll be able to help your business optimise your app and increase app downloads or in-app user retention.
A Freelance Mobile App Marketer can optimise your app at different stages of the marketing funnel. Depending on their goals, they’ll utilise their expert skill set to build campaigns that encourage app downloads or encourage user retention after they’ve entered the app. They’ll act as a bridge between organic social and product, ensuring messaging is cohesive across different customer touchpoints.
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