A Freelance Creative Director is responsible for overseeing and owning creative campaigns from conception to completion. They supervise the development and implementation of creative strategies and innovative ideas. Freelance Creative Directors can work across a variety of industries, ranging from visual merchandise, film and television to magazines, and so on. Their projects have just as much variation, including product packaging, website design and print or digital ad campaigns.
Hiring a Freelance Creative Director means having someone on your team who has a deep understanding of creative and artistic campaigns, who can come in on a project-by-project basis when necessary. Freelance Creative Directors are a great option for companies that don’t have a constant creative need. They not only manage creative projects from start to finish, but they also help liaise with stakeholders and ensure targets are met. Their ability to coordinate with different teams cross-functionally mean they’re able to provide real value and drive creative cohesion and creative vision.
A Freelance Creative Director is charged with elevating the creative vision and concept of a campaign or project, managing everyone on the creative team and ensuring the project runs smoothly. Their teams are typically made up of art directors, illustrators, animators, social media directors, graphic designers, and copywriters. Freelance Creative Directors are not only responsible for managing their creative teams, but also for managing the relationship with internal and external stakeholders.
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Day rates for Freelance Creative Directors vary based on experience and location. In the UK, Freelance Creative Directors can cost anywhere from £900 to £2400 per day. Whereas in the US, they can cost about $1200 to $2500 per day. They typically work 5 days per week, but this is dependent on the brief and company needs.
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We undertake a deep screening process to ensure that all our specialists are incredibly high quality and passionate about delivering excellent work.
We receive applications from a range of digital marketers. All applicants are screened based on their experience, skills, and professionalism.
Portfolios and work samples are reviewed before scheduling an interview to get a better understanding of their skill set.
We’re picky about who we choose to work with. Not many applicants get past this stage because we make sure they have what it takes to make a positive impact on your company’s growth.
Each project is monitored by us on an ongoing basis to ensure work is being delivered to the highest standard.
Applicants are requested to provide a list of references. We check in with past clients and companies they’ve worked with.
All those who pass the interview phase are now required to submit a written task to assess their technical knowledge and expertise.
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Hiring an agency is simply unnecessary. Freelance Creative Directors have a unique skill set that cannot be replicated in an agency. Hiring a full-time Creative Director can be costly, without a justifiable ROI - especially if your company doesn’t regularly have creative campaigns as a part of their strategy. Hiring a Freelance Creative Director allows for more flexibility and access to exceptional levels of talent and high quality work.
A good Freelance Creative Director typically owns the creative process that goes into a campaign or project and has a good design sense. They will also have a deep understanding of business goals and often have entrepreneurial characteristics (i.e. they’ll know how to effectively hit deliverables without breaking the bank). Beyond that, great Freelance Creative Directors will have sound leadership and creative skills and will be able to communicate and problem solve effectively in a team setting.
Freelance Creative Directors bring expertise and broader creative view to the table, elevating a brand’s strategy, voice, and aesthetic. They are incredible assets for companies that want to have cohesive creative and visual campaigns and projects. So, if investing in a Creative Director makes sense for your business and marketing goals, go for it! Freelance Creative Directors provide a high level of expertise on a flexible basis. They can easily plug into your team and manage a team of creatives whenever you need.
These two roles complement each other and there is often some overlap depending on company size and needs. Creative Directors often pitch to stakeholders, manage budgets, and oversee the entire creative team - this includes art directors, content and social media directors, and so on. Art directors head up the visual team of specialists (i.e. graphic designers, videographers, etc) and control the visual details of company campaigns or projects. They focus more on the details and usually report to Creative Directors. Creative directors tend to focus on the bigger picture.
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