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Marketing Has Moved On, the Magazine

This month's topic: is controlling your brand narrative an illusion?

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Marketing advice and trends

HEINZ in Overdrive: The Secret Sauce behind the recent HEINZ brand success
March 20, 2024

HEINZ in Overdrive! The secret sauce behind the brands' recent success

The 11 Best Social Listening Tools in 2024
March 18, 2024

The 11 Best Social Listening Tools in 2024

TikTok Social Listening: The Complete Guide
March 15, 2024

TikTok Social Listening: The Complete Guide

Reddit: The Secret Tool for Social Listening
March 14, 2024

Reddit: The Secret Tool for Social Listening

A freelancer’s guide to professional indemnity insurance (UK-focus)
February 29, 2024

A freelancer’s guide to professional indemnity insurance (UK-focus)

Freelancers Insurance 101: what does it all mean?
February 23, 2024

Freelancers Insurance 101: what does it all mean?

Building a marketing team

Community Manager vs. Social Media Manager: Understanding the Key Differences
September 5, 2023

Community Manager vs. Social Media Manager: Understanding the Key Differences

Seven Branding Tips for Startups
April 4, 2023

7 Branding Tips for Startups (From the Experts)

How to become a digital marketer
March 10, 2023

How to become a freelance digital marketer

Building an unbreakable startup brand: Always consider the “Why”
January 19, 2023

Building an unbreakable startup brand: Always consider the “Why”

TikTok - The B2B SaaS Brands Nailing It & Why
September 30, 2022

TikTok - The B2B SaaS brands nailing it & why

Social Media Content Calendar, Tips and Tools to Create High Quality Content
September 21, 2022

Social media content calendar: tips and tools to create high quality content

Conversations with Passionfruit

Matthew Wilson, co-founder and CEO at Omnipresent
January 10, 2023

Matthew Wilson, co-founder and CEO at Omnipresent

Éva Goicochea, Founder, Creative Director and CEO of Maude
July 5, 2022

Éva Goicochea, Founder, Creative Director and CEO of Maude

Valentina Milanova, founder of DAYE
April 28, 2022

Valentina Milanova, founder of DAYE

Patrick Moran, Calendly CMO
March 31, 2022

Patrick Moran, Calendly CMO

Matthew McNeill Love, co-founder & COO of Thursday
March 10, 2022

Matthew McNeill Love, co-founder & COO of Thursday

Podcast

Rodney Appiah (Cornerstone)
May 11, 2022

Rodney Appiah (Cornerstone)

Ben Mathews (Night Ventures)
May 3, 2022

Ben Mathews (Night Ventures)

Ziv Reichert (Localglobe)
April 27, 2022

Ziv Reichert (Localglobe)

Megha Prakash (Forward Partners)
April 20, 2022

Megha Prakash (Forward Partners)

Lucy Clarke (Octopus Ventures)
April 13, 2022

Lucy Clarke (Octopus Ventures)

Kate McGinn (Seedcamp)
March 29, 2022

Kate McGinn (Seedcamp)

Henrik Wetter Sanchez (Playfair Capital)
April 5, 2022

Henrik Wetter Sanchez (Playfair Capital)

Interviews

Paul Bennett, Perchpeek
May 25, 2021

Paul Bennett, Perchpeek

Napala R. Pratini, Habitual
May 18, 2021

Napala R. Pratini, Habitual

Michael Sladden, MOB Kitchen
May 4, 2021

Michael Sladden, MOB Kitchen

Giacomo Zacchia, Night Media
April 27, 2021

Giacomo Zacchia, Night Media

Latest posts, insight and announcements

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October 19, 2021
Adele and the future of music startups
The release of Adele’s latest single prompted a range of deep dives into the changing state of the music business.
Marketing advice and trends
October 12, 2021
Insurtech startups: not so sexy but full of unicorns
What marketing strategies and tactics can this new wave of early stage businesses put in place to reach the fabled unicorn club?
Marketing advice and trends
October 5, 2021
Growing the next gen of trading and investment apps: Lightyear vs Hapi vs Strikes etc
For many decades, stock trading and investment was largely the preserve of institutional investors.
Marketing advice and trends
September 28, 2021
​“Education, Education, Education”: Upswing vs Engageli vs CampusWire etc
In America, enrollments in college have risen from 6 million in the 60s to 20 million in the 20s.
Marketing advice and trends
September 14, 2021
(Not so) special delivery? Grubby vs Dishpatch vs Tovala etc
Big names like Gousto and HelloFresh have led the charge, but there’s still a lot of room to grow.
Marketing advice and trends
September 7, 2021
Love in the time of Tinder: Thursday vs Feeld vs POM vs Monet etc
Tinder has maneuvered itself to the centre of an almost unimaginable number of encounters between strangers looking for love.
Marketing advice and trends
August 31, 2021
Crypto for the masses
Even the most bullish members of the crypto community, like Sriram Krishnan, General Partner of VC firm a16z, recognise that crypto isn’t simple to grasp.
Marketing advice and trends
August 24, 2021
If you see a grow overnight scheme, that’s someone else trying to grow overnight off of you.
If you see a get rich quick scheme, that’s someone else trying to get rich off of you.
Marketing advice and trends
August 17, 2021
Five rules for content marketing in the age of Netflix
There’s little more painful than seeing a startup or small business pump out generic content marketing.
Marketing advice and trends
August 10, 2021
Businesses helping to run the "rails": Polar Analytics vs Storetasker vs Macro vs Lodgify
Our increasingly old but just as horrible friend COVID has taught us a lot, but few lessons so important as exponential growth.
Marketing advice and trends
August 3, 2021
James Timpson and the visionary founder: Sproutl vs Cuckoo vs Perci Health vs Mind Labs
This past month, much of the world soaked in the wettest July on record, causing hundreds of deaths in places as diverse as Germany, Miami and Zhengzhou.
Marketing advice and trends
July 27, 2021
Started from the bottom, now we're a business built on productivity software? Squire vs Nory vs KodyPay vs Causal
Evaluating the marketing of the emerging players in productivity software.
Marketing advice and trends
December 7, 2023
Matthew Wilson, co-founder and CEO at Omnipresent
Conversations with Passionfruit
December 7, 2023
Éva Goicochea, Founder, Creative Director and CEO of Maude
Much stigma is associated with sexual pleasure but Éva Goicochea through the launch of Maude is challenging that stigma.
Conversations with Passionfruit
December 7, 2023
Valentina Milanova, founder of DAYE
One of the most difficult aspects of being the CEO of a company focused on female gynecological health, is the conversations with investors.
Conversations with Passionfruit
December 7, 2023
Patrick Moran, Calendly CMO
One of the perks of “crashing and burning” at the very start of your career, as the now CMO of Calendly Patrick Moran realised the hard way, is that the only way is up.
Conversations with Passionfruit
December 7, 2023
Matthew McNeill Love, co-founder & COO of Thursday
In August 2019, co-founders of newly launched dating app Honeypot Matthew McNeill Love and George Rawlings had a problem.
Conversations with Passionfruit
May 11, 2022
Rodney Appiah (Cornerstone)
Rodney Appiah is a former investment banker, NED and VC investor with nearly 15 years of financial services experience across UK and Europe.
Podcasts
May 3, 2022
Ben Mathews (Night Ventures)
Ben is a GP at Night Ventures. Night Ventures is a new brand of venture capital.
Podcasts
April 27, 2022
Ziv Reichert (Localglobe)
Ziv Reichert is a partner at LocalGlobe, a London-based venture capital firm focused on seed investments. They’ve been backing ambitious founders since 1999...
Podcasts
April 20, 2022
Megha Prakash (Forward Partners)
Megha Prakash is an investor at Forward Partners: a London-based VC providing capital combined with a team of dedicated experts to grow startup businesses...
Podcasts
April 13, 2022
Lucy Clarke (Octopus Ventures)
Lucy Clarke is an investor at Octopus Ventures: a fund whose mission is to help pioneers change the world.
Podcasts
March 29, 2022
Kate McGinn (Seedcamp)
This week we're joined by Kate McGinn: an analyst at Seedcamp, one of Europe's most renowned early stage funds.
Podcasts
April 5, 2022
Henrik Wetter Sanchez (Playfair Capital)
Henrik is a Principal at Playfair Capital; a VC firm helping ambitious and exceptional entrepreneurs build brilliant technology businesses since 2013.
Podcasts

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