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TikTok Ban in America
January 17, 2025
TikTok Ban in America
It feels like TikTok keeps getting banned. We’ve been hearing about the news coming out since Spring 2024 when the first inkling came into effect: Biden passing
January 17, 2024
Freelance Marketing: The Revolution in Numbers
Today, freelancing is no longer an alternative to traditional employment but a vital feature of today’s marketing ecosystem
November 7, 2023
Control is an Illusion: The Rules of Brand Messaging in the Social Age
Companies still obsess over controlling their brand narratives. But here’s the hard truth – it’s impossible to control your narrative fully.
September 19, 2023
Adapting for Tomorrow: Why AI is a Necessity, Not an Option, for Luxury Brands
In an ever-evolving digital landscape, luxury brands face a pivotal choice: adapt or risk being left behind.
September 12, 2023
The Community Playbook for Founders
In the world of startups, there is a powerful force transforming small companies into remarkable success stories. That force is community.
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Startup branding: convention is for losers
January 25, 2022
Startup branding: convention is for losers
We all seek recognition. It’s a human instinct that’s evolved with us since we were chipping flints to stay warm.
Marketing advice and trends
9 steps for sustainable social media growth
January 20, 2022
9 steps for sustainable social media growth
For startups, social media marketing is seduction. And, as every great seducer will attest, it’s important to take things slowly.
Marketing advice and trends
An introduction to BFF marketing
January 18, 2022
An introduction to BFF marketing
In fact, Beauty Pie works with psychologists to understand the data they collect about their customers.
Marketing advice and trends
Freelance marketers > FTEs
January 12, 2022
Freelance marketers > FTEs
A more flexible approach to talent actually affords greater precision.
Marketing advice and trends
The 5 most common questions about marketing startups in 2022
December 14, 2021
The 5 most common questions about marketing startups in 2022
What questions should early stage teams be asking themselves about marketing? What decisions really move the needle in terms of growth?
Marketing advice and trends
A guide to attracting and managing a growth marketer
December 7, 2021
A guide to attracting and managing a growth marketer
Early stage businesses are turning to new methods to sell their wares online.
Marketing advice and trends
Twitter's new CEO and Indian Startups
November 30, 2021
Twitter's new CEO and Indian Startups
How to approach growing and scaling an early stage business in a market now flush with VC money
Marketing advice and trends
EA Sports: it’s in the game of startups
November 23, 2021
EA Sports: it’s in the game of startups
Over the weekend, the Financial Times broke the news that Electronic Arts are considering dropping FIFA as the namesake of their legendary football game.
Marketing advice and trends
Growing debut VC Funds: marketing the startups behind the startups
November 16, 2021
Growing debut VC Funds: marketing the startups behind the startups
This week, we're going one layer back and evaluating what the startups behind the startups can do to achieve success.
Marketing advice and trends
3 ideas to help grow your ClimateTech startup
November 9, 2021
3 ideas to help grow your ClimateTech startup
As an early stage climate tech startup, nailing your go-to-market strategy must be seen as mission critical.
Marketing advice and trends
Why your startup should be focusing on native marketing
November 4, 2021
Why your startup should be focusing on native marketing
With TikTok launching their new brand partner marketing tools earlier this year, native marketing has really taken root.
Marketing advice and trends
Real estate startups: unreal future?
November 2, 2021
Real estate startups: unreal future?
But the digital world has its limits, and one such boundary is the world of property and real estate.
Marketing advice and trends
Matthew Wilson, co-founder and CEO at Omnipresent
December 7, 2023
Matthew Wilson, co-founder and CEO at Omnipresent
Conversations with Passionfruit
Éva Goicochea, Founder, Creative Director and CEO of Maude
December 7, 2023
Éva Goicochea, Founder, Creative Director and CEO of Maude
Much stigma is associated with sexual pleasure but Éva Goicochea through the launch of Maude is challenging that stigma.
Conversations with Passionfruit
Valentina Milanova, founder of DAYE
December 7, 2023
Valentina Milanova, founder of DAYE
One of the most difficult aspects of being the CEO of a company focused on female gynecological health, is the conversations with investors.
Conversations with Passionfruit
Patrick Moran, Calendly CMO
December 7, 2023
Patrick Moran, Calendly CMO
One of the perks of “crashing and burning” at the very start of your career, as the now CMO of Calendly Patrick Moran realised the hard way, is that the only way is up.
Conversations with Passionfruit
Matthew McNeill Love, co-founder & COO of Thursday
December 7, 2023
Matthew McNeill Love, co-founder & COO of Thursday
In August 2019, co-founders of newly launched dating app Honeypot Matthew McNeill Love and George Rawlings had a problem.
Conversations with Passionfruit
Rodney Appiah (Cornerstone)
May 11, 2022
Rodney Appiah (Cornerstone)
Rodney Appiah is a former investment banker, NED and VC investor with nearly 15 years of financial services experience across UK and Europe.
Podcasts
Ben Mathews (Night Ventures)
May 3, 2022
Ben Mathews (Night Ventures)
Ben is a GP at Night Ventures. Night Ventures is a new brand of venture capital.
Podcasts
Ziv Reichert (Localglobe)
April 27, 2022
Ziv Reichert (Localglobe)
Ziv Reichert is a partner at LocalGlobe, a London-based venture capital firm focused on seed investments. They’ve been backing ambitious founders since 1999...
Podcasts
Megha Prakash (Forward Partners)
April 20, 2022
Megha Prakash (Forward Partners)
Megha Prakash is an investor at Forward Partners: a London-based VC providing capital combined with a team of dedicated experts to grow startup businesses...
Podcasts
Lucy Clarke (Octopus Ventures)
April 13, 2022
Lucy Clarke (Octopus Ventures)
Lucy Clarke is an investor at Octopus Ventures: a fund whose mission is to help pioneers change the world.
Podcasts
Kate McGinn (Seedcamp)
March 29, 2022
Kate McGinn (Seedcamp)
This week we're joined by Kate McGinn: an analyst at Seedcamp, one of Europe's most renowned early stage funds.
Podcasts
Henrik Wetter Sanchez (Playfair Capital)
April 5, 2022
Henrik Wetter Sanchez (Playfair Capital)
Henrik is a Principal at Playfair Capital; a VC firm helping ambitious and exceptional entrepreneurs build brilliant technology businesses since 2013.
Podcasts

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