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This month's topic: is controlling your brand narrative an illusion?

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Marketing advice and trends

HEINZ in Overdrive: The Secret Sauce behind the recent HEINZ brand success
March 20, 2024

HEINZ in Overdrive! The secret sauce behind the brands' recent success

The 11 Best Social Listening Tools in 2024
March 18, 2024

The 11 Best Social Listening Tools in 2024

TikTok Social Listening: The Complete Guide
March 15, 2024

TikTok Social Listening: The Complete Guide

Reddit: The Secret Tool for Social Listening
March 14, 2024

Reddit: The Secret Tool for Social Listening

A freelancer’s guide to professional indemnity insurance (UK-focus)
February 29, 2024

A freelancer’s guide to professional indemnity insurance (UK-focus)

Freelancers Insurance 101: what does it all mean?
February 23, 2024

Freelancers Insurance 101: what does it all mean?

Building a marketing team

Community Manager vs. Social Media Manager: Understanding the Key Differences
September 5, 2023

Community Manager vs. Social Media Manager: Understanding the Key Differences

Seven Branding Tips for Startups
April 4, 2023

7 Branding Tips for Startups (From the Experts)

How to become a digital marketer
March 10, 2023

How to become a freelance digital marketer

Building an unbreakable startup brand: Always consider the “Why”
January 19, 2023

Building an unbreakable startup brand: Always consider the “Why”

TikTok - The B2B SaaS Brands Nailing It & Why
September 30, 2022

TikTok - The B2B SaaS brands nailing it & why

Social Media Content Calendar, Tips and Tools to Create High Quality Content
September 21, 2022

Social media content calendar: tips and tools to create high quality content

Conversations with Passionfruit

Matthew Wilson, co-founder and CEO at Omnipresent
January 10, 2023

Matthew Wilson, co-founder and CEO at Omnipresent

Éva Goicochea, Founder, Creative Director and CEO of Maude
July 5, 2022

Éva Goicochea, Founder, Creative Director and CEO of Maude

Valentina Milanova, founder of DAYE
April 28, 2022

Valentina Milanova, founder of DAYE

Patrick Moran, Calendly CMO
March 31, 2022

Patrick Moran, Calendly CMO

Matthew McNeill Love, co-founder & COO of Thursday
March 10, 2022

Matthew McNeill Love, co-founder & COO of Thursday

Podcast

Rodney Appiah (Cornerstone)
May 11, 2022

Rodney Appiah (Cornerstone)

Ben Mathews (Night Ventures)
May 3, 2022

Ben Mathews (Night Ventures)

Ziv Reichert (Localglobe)
April 27, 2022

Ziv Reichert (Localglobe)

Megha Prakash (Forward Partners)
April 20, 2022

Megha Prakash (Forward Partners)

Lucy Clarke (Octopus Ventures)
April 13, 2022

Lucy Clarke (Octopus Ventures)

Kate McGinn (Seedcamp)
March 29, 2022

Kate McGinn (Seedcamp)

Henrik Wetter Sanchez (Playfair Capital)
April 5, 2022

Henrik Wetter Sanchez (Playfair Capital)

Interviews

Paul Bennett, Perchpeek
May 25, 2021

Paul Bennett, Perchpeek

Napala R. Pratini, Habitual
May 18, 2021

Napala R. Pratini, Habitual

Michael Sladden, MOB Kitchen
May 4, 2021

Michael Sladden, MOB Kitchen

Giacomo Zacchia, Night Media
April 27, 2021

Giacomo Zacchia, Night Media

Latest posts, insight and announcements

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January 20, 2022
9 steps for sustainable social media growth
For startups, social media marketing is seduction. And, as every great seducer will attest, it’s important to take things slowly.
Marketing advice and trends
January 18, 2022
An introduction to BFF marketing
In fact, Beauty Pie works with psychologists to understand the data they collect about their customers.
Marketing advice and trends
January 12, 2022
Freelance marketers > FTEs
A more flexible approach to talent actually affords greater precision.
Marketing advice and trends
December 14, 2021
The 5 most common questions about marketing startups in 2022
What questions should early stage teams be asking themselves about marketing? What decisions really move the needle in terms of growth?
Marketing advice and trends
December 7, 2021
A guide to attracting and managing a growth marketer
Early stage businesses are turning to new methods to sell their wares online.
Marketing advice and trends
November 30, 2021
Twitter's new CEO and Indian Startups
How to approach growing and scaling an early stage business in a market now flush with VC money
Marketing advice and trends
November 23, 2021
EA Sports: it’s in the game of startups
Over the weekend, the Financial Times broke the news that Electronic Arts are considering dropping FIFA as the namesake of their legendary football game.
Marketing advice and trends
November 16, 2021
Growing debut VC Funds: marketing the startups behind the startups
This week, we're going one layer back and evaluating what the startups behind the startups can do to achieve success.
Marketing advice and trends
November 9, 2021
3 ideas to help grow your ClimateTech startup
As an early stage climate tech startup, nailing your go-to-market strategy must be seen as mission critical.
Marketing advice and trends
November 4, 2021
Why your startup should be focusing on native marketing
With TikTok launching their new brand partner marketing tools earlier this year, native marketing has really taken root.
Marketing advice and trends
November 2, 2021
Real estate startups: unreal future?
But the digital world has its limits, and one such boundary is the world of property and real estate.
Marketing advice and trends
October 26, 2021
ULEZ and the era of mobility startups
Last week, Sadiq Khan passed one of his most controversial reforms as London mayor...
Marketing advice and trends
December 7, 2023
Matthew Wilson, co-founder and CEO at Omnipresent
Conversations with Passionfruit
December 7, 2023
Éva Goicochea, Founder, Creative Director and CEO of Maude
Much stigma is associated with sexual pleasure but Éva Goicochea through the launch of Maude is challenging that stigma.
Conversations with Passionfruit
December 7, 2023
Valentina Milanova, founder of DAYE
One of the most difficult aspects of being the CEO of a company focused on female gynecological health, is the conversations with investors.
Conversations with Passionfruit
December 7, 2023
Patrick Moran, Calendly CMO
One of the perks of “crashing and burning” at the very start of your career, as the now CMO of Calendly Patrick Moran realised the hard way, is that the only way is up.
Conversations with Passionfruit
December 7, 2023
Matthew McNeill Love, co-founder & COO of Thursday
In August 2019, co-founders of newly launched dating app Honeypot Matthew McNeill Love and George Rawlings had a problem.
Conversations with Passionfruit
May 11, 2022
Rodney Appiah (Cornerstone)
Rodney Appiah is a former investment banker, NED and VC investor with nearly 15 years of financial services experience across UK and Europe.
Podcasts
May 3, 2022
Ben Mathews (Night Ventures)
Ben is a GP at Night Ventures. Night Ventures is a new brand of venture capital.
Podcasts
April 27, 2022
Ziv Reichert (Localglobe)
Ziv Reichert is a partner at LocalGlobe, a London-based venture capital firm focused on seed investments. They’ve been backing ambitious founders since 1999...
Podcasts
April 20, 2022
Megha Prakash (Forward Partners)
Megha Prakash is an investor at Forward Partners: a London-based VC providing capital combined with a team of dedicated experts to grow startup businesses...
Podcasts
April 13, 2022
Lucy Clarke (Octopus Ventures)
Lucy Clarke is an investor at Octopus Ventures: a fund whose mission is to help pioneers change the world.
Podcasts
March 29, 2022
Kate McGinn (Seedcamp)
This week we're joined by Kate McGinn: an analyst at Seedcamp, one of Europe's most renowned early stage funds.
Podcasts
April 5, 2022
Henrik Wetter Sanchez (Playfair Capital)
Henrik is a Principal at Playfair Capital; a VC firm helping ambitious and exceptional entrepreneurs build brilliant technology businesses since 2013.
Podcasts

Level up your marketing every week

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