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January 17, 2024
Freelance Marketing: The Revolution in Numbers
Today, freelancing is no longer an alternative to traditional employment but a vital feature of today’s marketing ecosystem
November 7, 2023
Control is an Illusion: The Rules of Brand Messaging in the Social Age
Companies still obsess over controlling their brand narratives. But here’s the hard truth – it’s impossible to control your narrative fully.
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January 20, 2022
9 steps for sustainable social media growth
For startups, social media marketing is seduction. And, as every great seducer will attest, it’s important to take things slowly.
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January 18, 2022
An introduction to BFF marketing
In fact, Beauty Pie works with psychologists to understand the data they collect about their customers.
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January 12, 2022
Freelance marketers > FTEs
A more flexible approach to talent actually affords greater precision.
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December 14, 2021
The 5 most common questions about marketing startups in 2022
What questions should early stage teams be asking themselves about marketing? What decisions really move the needle in terms of growth?
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December 7, 2021
A guide to attracting and managing a growth marketer
Early stage businesses are turning to new methods to sell their wares online.
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November 30, 2021
Twitter's new CEO and Indian Startups
How to approach growing and scaling an early stage business in a market now flush with VC money
Marketing advice and trends
November 23, 2021
EA Sports: it’s in the game of startups
Over the weekend, the Financial Times broke the news that Electronic Arts are considering dropping FIFA as the namesake of their legendary football game.
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November 16, 2021
Growing debut VC Funds: marketing the startups behind the startups
This week, we're going one layer back and evaluating what the startups behind the startups can do to achieve success.
Marketing advice and trends
November 9, 2021
3 ideas to help grow your ClimateTech startup
As an early stage climate tech startup, nailing your go-to-market strategy must be seen as mission critical.
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November 4, 2021
Why your startup should be focusing on native marketing
With TikTok launching their new brand partner marketing tools earlier this year, native marketing has really taken root.
Marketing advice and trends
December 7, 2023
Éva Goicochea, Founder, Creative Director and CEO of Maude
Much stigma is associated with sexual pleasure but Éva Goicochea through the launch of Maude is challenging that stigma.
Conversations with Passionfruit
December 7, 2023
Valentina Milanova, founder of DAYE
One of the most difficult aspects of being the CEO of a company focused on female gynecological health, is the conversations with investors.
Conversations with Passionfruit
May 11, 2022
Rodney Appiah (Cornerstone)
Rodney Appiah is a former investment banker, NED and VC investor with nearly 15 years of financial services experience across UK and Europe.
Podcasts
May 3, 2022
Ben Mathews (Night Ventures)
Ben is a GP at Night Ventures. Night Ventures is a new brand of venture capital.
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April 27, 2022
Ziv Reichert (Localglobe)
Ziv Reichert is a partner at LocalGlobe, a London-based venture capital firm focused on seed investments. They’ve been backing ambitious founders since 1999...
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April 20, 2022
Megha Prakash (Forward Partners)
Megha Prakash is an investor at Forward Partners: a London-based VC providing capital combined with a team of dedicated experts to grow startup businesses...
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April 13, 2022
Lucy Clarke (Octopus Ventures)
Lucy Clarke is an investor at Octopus Ventures: a fund whose mission is to help pioneers change the world.
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