Latest posts, insight and announcements

Subscribe to Passionfruit Pulse, trusted by Google, MARS, and PANGAIA.
Level up your marketing with curated articles and expert insights

SUBSCRIBE
Curved shape

Recommended posts

TikTok Ban in America
January 17, 2025
TikTok Ban in America
It feels like TikTok keeps getting banned. We’ve been hearing about the news coming out since Spring 2024 when the first inkling came into effect: Biden passing
January 17, 2024
Freelance Marketing: The Revolution in Numbers
Today, freelancing is no longer an alternative to traditional employment but a vital feature of today’s marketing ecosystem
November 7, 2023
Control is an Illusion: The Rules of Brand Messaging in the Social Age
Companies still obsess over controlling their brand narratives. But here’s the hard truth – it’s impossible to control your narrative fully.
September 19, 2023
Adapting for Tomorrow: Why AI is a Necessity, Not an Option, for Luxury Brands
In an ever-evolving digital landscape, luxury brands face a pivotal choice: adapt or risk being left behind.
September 12, 2023
The Community Playbook for Founders
In the world of startups, there is a powerful force transforming small companies into remarkable success stories. That force is community.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
How to manage a PR specialist effectively
March 4, 2022
How to manage a PR specialist effectively
Bill Gates once said that if he had only one dollar to spend on his business, he would spend it on public relations.
Marketing advice and trends
How a content marketing strategist delivers effective results
March 1, 2022
How a content marketing strategist delivers effective results
For me, it’s all too many. But there’s some truth to the statement. Nearly all online businesses today are posting on a regular basis to drive organic growth.
Marketing advice and trends
Social media strategy in 2022
February 23, 2022
Social media strategy in 2022
Scrolling through the comments you can see how fans and customers of the brand appreciate that a brand is highlighting these issues.
Marketing advice and trends
The full guide to hiring an SEO consultant for startup companies
February 16, 2022
The full guide to hiring an SEO consultant for startup companies
Since content marketing and search engine optimisation (SEO) is one of the most profitable channels.
Marketing advice and trends
In praise of “why”: startup growth in 2022
February 16, 2022
In praise of “why”: startup growth in 2022
Taking the time to question “why” certain approaches to growth might work for you is worthwhile.
Marketing advice and trends
When it comes to startup talent, monogamy is overrated
February 14, 2022
When it comes to startup talent, monogamy is overrated
Building a robust organisation is no longer simply a matter of hiring in bulk.
Marketing advice and trends
The full guide to hiring a Google Ads specialist
February 8, 2022
The full guide to hiring a Google Ads specialist
At Passionfruit, we connect startups with the best growth marketers who have the insider knowledge to scale your business to the next level.
Marketing advice and trends
How direct-to-consumer brands can reduce their customer acqusition costs
February 8, 2022
How direct-to-consumer brands can reduce their customer acqusition costs
Finding alternative methods to acquire new customers looks to be the way for DTC to grow to success.
Marketing advice and trends
Why building a distinctive brand is key for startup growth
January 31, 2022
Why building a distinctive brand is key for startup growth
One of the biggest obstacles for growing startups is that most potential customers don’t know them and as a result don’t think about them at the time of buying.
Marketing advice and trends
How to achieve quick results with SEO
January 31, 2022
How to achieve quick results with SEO
While it’s true that SEO takes time to ramp up, it doesn’t mean that the first conversions you generate from SEO will be after 6 months.
Marketing advice and trends
Product marketing strategy in five steps
January 31, 2022
Product marketing strategy in five steps
Positioning and messaging are two interrelated but distinct concepts in product marketing strategy.
Marketing advice and trends
Four startup PR truths only a specialist knows
January 27, 2022
Four startup PR truths only a specialist knows
Now that we’ve established the potential upside to a positive article, how do you achieve one of those coveted spots on the TechCrunch homepage?
Marketing advice and trends
Matthew Wilson, co-founder and CEO at Omnipresent
December 7, 2023
Matthew Wilson, co-founder and CEO at Omnipresent
Conversations with Passionfruit
Éva Goicochea, Founder, Creative Director and CEO of Maude
December 7, 2023
Éva Goicochea, Founder, Creative Director and CEO of Maude
Much stigma is associated with sexual pleasure but Éva Goicochea through the launch of Maude is challenging that stigma.
Conversations with Passionfruit
Valentina Milanova, founder of DAYE
December 7, 2023
Valentina Milanova, founder of DAYE
One of the most difficult aspects of being the CEO of a company focused on female gynecological health, is the conversations with investors.
Conversations with Passionfruit
Patrick Moran, Calendly CMO
December 7, 2023
Patrick Moran, Calendly CMO
One of the perks of “crashing and burning” at the very start of your career, as the now CMO of Calendly Patrick Moran realised the hard way, is that the only way is up.
Conversations with Passionfruit
Matthew McNeill Love, co-founder & COO of Thursday
December 7, 2023
Matthew McNeill Love, co-founder & COO of Thursday
In August 2019, co-founders of newly launched dating app Honeypot Matthew McNeill Love and George Rawlings had a problem.
Conversations with Passionfruit
Rodney Appiah (Cornerstone)
May 11, 2022
Rodney Appiah (Cornerstone)
Rodney Appiah is a former investment banker, NED and VC investor with nearly 15 years of financial services experience across UK and Europe.
Podcasts
Ben Mathews (Night Ventures)
May 3, 2022
Ben Mathews (Night Ventures)
Ben is a GP at Night Ventures. Night Ventures is a new brand of venture capital.
Podcasts
Ziv Reichert (Localglobe)
April 27, 2022
Ziv Reichert (Localglobe)
Ziv Reichert is a partner at LocalGlobe, a London-based venture capital firm focused on seed investments. They’ve been backing ambitious founders since 1999...
Podcasts
Megha Prakash (Forward Partners)
April 20, 2022
Megha Prakash (Forward Partners)
Megha Prakash is an investor at Forward Partners: a London-based VC providing capital combined with a team of dedicated experts to grow startup businesses...
Podcasts
Lucy Clarke (Octopus Ventures)
April 13, 2022
Lucy Clarke (Octopus Ventures)
Lucy Clarke is an investor at Octopus Ventures: a fund whose mission is to help pioneers change the world.
Podcasts
Kate McGinn (Seedcamp)
March 29, 2022
Kate McGinn (Seedcamp)
This week we're joined by Kate McGinn: an analyst at Seedcamp, one of Europe's most renowned early stage funds.
Podcasts
Henrik Wetter Sanchez (Playfair Capital)
April 5, 2022
Henrik Wetter Sanchez (Playfair Capital)
Henrik is a Principal at Playfair Capital; a VC firm helping ambitious and exceptional entrepreneurs build brilliant technology businesses since 2013.
Podcasts

Level up your marketing every week

Subscribe to The Raffi Report, trusted by Google, MARS, and PANGAIA. Level up your marketing with curated articles and expert insights

SUBSCRIBE
We've made it easy for you to find vetted, flexible, quality marketing talent.
Join thousands of other businesses around the world that are using Passionfruit to elevate their businesses and marketing teams.
apply as a specialist