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TikTok Ban in America
January 17, 2025
TikTok Ban in America
It feels like TikTok keeps getting banned. We’ve been hearing about the news coming out since Spring 2024 when the first inkling came into effect: Biden passing
January 17, 2024
Freelance Marketing: The Revolution in Numbers
Today, freelancing is no longer an alternative to traditional employment but a vital feature of today’s marketing ecosystem
November 7, 2023
Control is an Illusion: The Rules of Brand Messaging in the Social Age
Companies still obsess over controlling their brand narratives. But here’s the hard truth – it’s impossible to control your narrative fully.
September 19, 2023
Adapting for Tomorrow: Why AI is a Necessity, Not an Option, for Luxury Brands
In an ever-evolving digital landscape, luxury brands face a pivotal choice: adapt or risk being left behind.
September 12, 2023
The Community Playbook for Founders
In the world of startups, there is a powerful force transforming small companies into remarkable success stories. That force is community.
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3 strategies to manage your startup in a period of economic uncertainty
May 18, 2022
3 strategies to manage your startup in a period of economic uncertainty
Responsibility for growing a start-up or scale-up weighs heavy at the best of times. This guide helps you to manage your startup as economic uncertainty grows.
Marketing advice and trends
Why you don’t need TikTok marketing & should consider Reddit instead
May 16, 2022
Why you don’t need TikTok marketing & should consider Reddit instead
Reddit is well known for having a reputation for not being receptive to blatant advertising.
Marketing advice and trends
PR for Startups - The Ultimate Guide
May 12, 2022
PR for Startups - The Ultimate Guide
When it comes to running a successful startup PR campaign, it's crucial to understand the environment and industry you're operating in.
Marketing advice and trends
How startups benefit by hiring a freelance growth marketer
April 26, 2022
How startups benefit by hiring a freelance growth marketer
You’re a startup company that wants to reach new heights with your product or service.
Marketing advice and trends
An in-depth guide to the role of a content marketing specialist
April 12, 2022
An in-depth guide to the role of a content marketing specialist
Marketers help businesses maximise sales revenue and profits by developing strategies to promote your product or service to your target audience. 
Marketing advice and trends
What is a Fractional CMO? Everything you need to know
March 28, 2022
What is a Fractional CMO? Everything you need to know
There are many elements in marketing that can be outsourced. 
Marketing advice and trends
What exactly is a brand strategist?
March 15, 2022
What exactly is a brand strategist?
You're probably aware that your business needs 'good branding' in order to be successful.
Marketing advice and trends
A guide to managing your social media manager
March 15, 2022
A guide to managing your social media manager
A freelance social media manager will take complete responsibility for your business's social media platform.
Marketing advice and trends
A short guide to product marketing for startups
March 15, 2022
A short guide to product marketing for startups
The most important factors to take into consideration for your company's success is how customers interact with your product and if you’re meeting their needs.
Marketing advice and trends
Why hiring a CRM specialist can benefit your business
March 15, 2022
Why hiring a CRM specialist can benefit your business
Becoming a specialist in a particular business area can take time, particularly when it comes to navigating CRM software.
Marketing advice and trends
How to generate attention for your B2B business
March 15, 2022
How to generate attention for your B2B business
There are a few key attributes that differentiate a consumer versus a non-consumer business.
Marketing advice and trends
Trending start-up industries & the marketing tactics they use
March 8, 2022
Trending start-up industries & the marketing tactics they use
Startup businesses are often conceived based on what the consumer market demands or what investors deem worthy of investing in.
Marketing advice and trends
Matthew Wilson, co-founder and CEO at Omnipresent
December 7, 2023
Matthew Wilson, co-founder and CEO at Omnipresent
Conversations with Passionfruit
Éva Goicochea, Founder, Creative Director and CEO of Maude
December 7, 2023
Éva Goicochea, Founder, Creative Director and CEO of Maude
Much stigma is associated with sexual pleasure but Éva Goicochea through the launch of Maude is challenging that stigma.
Conversations with Passionfruit
Valentina Milanova, founder of DAYE
December 7, 2023
Valentina Milanova, founder of DAYE
One of the most difficult aspects of being the CEO of a company focused on female gynecological health, is the conversations with investors.
Conversations with Passionfruit
Patrick Moran, Calendly CMO
December 7, 2023
Patrick Moran, Calendly CMO
One of the perks of “crashing and burning” at the very start of your career, as the now CMO of Calendly Patrick Moran realised the hard way, is that the only way is up.
Conversations with Passionfruit
Matthew McNeill Love, co-founder & COO of Thursday
December 7, 2023
Matthew McNeill Love, co-founder & COO of Thursday
In August 2019, co-founders of newly launched dating app Honeypot Matthew McNeill Love and George Rawlings had a problem.
Conversations with Passionfruit
Rodney Appiah (Cornerstone)
May 11, 2022
Rodney Appiah (Cornerstone)
Rodney Appiah is a former investment banker, NED and VC investor with nearly 15 years of financial services experience across UK and Europe.
Podcasts
Ben Mathews (Night Ventures)
May 3, 2022
Ben Mathews (Night Ventures)
Ben is a GP at Night Ventures. Night Ventures is a new brand of venture capital.
Podcasts
Ziv Reichert (Localglobe)
April 27, 2022
Ziv Reichert (Localglobe)
Ziv Reichert is a partner at LocalGlobe, a London-based venture capital firm focused on seed investments. They’ve been backing ambitious founders since 1999...
Podcasts
Megha Prakash (Forward Partners)
April 20, 2022
Megha Prakash (Forward Partners)
Megha Prakash is an investor at Forward Partners: a London-based VC providing capital combined with a team of dedicated experts to grow startup businesses...
Podcasts
Lucy Clarke (Octopus Ventures)
April 13, 2022
Lucy Clarke (Octopus Ventures)
Lucy Clarke is an investor at Octopus Ventures: a fund whose mission is to help pioneers change the world.
Podcasts
Kate McGinn (Seedcamp)
March 29, 2022
Kate McGinn (Seedcamp)
This week we're joined by Kate McGinn: an analyst at Seedcamp, one of Europe's most renowned early stage funds.
Podcasts
Henrik Wetter Sanchez (Playfair Capital)
April 5, 2022
Henrik Wetter Sanchez (Playfair Capital)
Henrik is a Principal at Playfair Capital; a VC firm helping ambitious and exceptional entrepreneurs build brilliant technology businesses since 2013.
Podcasts

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