Recommended posts
January 17, 2024
Freelance Marketing: The Revolution in Numbers
Today, freelancing is no longer an alternative to traditional employment but a vital feature of today’s marketing ecosystem
November 7, 2023
Control is an Illusion: The Rules of Brand Messaging in the Social Age
Companies still obsess over controlling their brand narratives. But here’s the hard truth – it’s impossible to control your narrative fully.
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August 24, 2022
TikTok Advertising: Is it for me?
People around you are using TikTok now more than ever, and you start to wonder if your business should be on Tiktok.
Marketing advice and trends
August 16, 2022
How Saas startups can execute account-based marketing (ABM) cheaply
Account-based marketing always feels like it's something your Saas does when it grows up, but that doesn’t have to be the case at all.
Marketing advice and trends
August 3, 2022
A guide for startups: who should the first marketing hire be?
You’ve come across different marketing roles ever since you realised there’s a clear skills gap in the workforce.
Marketing advice and trends
July 26, 2022
Facts tell, stories sell: why every start-up needs great storytellers
Every business has a great story behind it; the problem is how to share that narrative.
Marketing advice and trends
June 28, 2022
How to turn founders into thought leaders
Thought leaders are trusted influencers who provide advice, guidance and opinions on topical industry issues.
Marketing advice and trends
June 21, 2022
Privacy changes & the state of paid acquisition
In response to European rulings, Google has been recently fined by major watchdogs over the way Google Analytics tracks users.
Marketing advice and trends
June 16, 2022
An insight to Passionfruit: what we offer
Passionfruit is built to perfectly match brands with top vetted marketing freelancers based on past performance...
Marketing advice and trends
June 14, 2022
What to look for when hiring marketing talent at a start-up?
You’ve nailed your idea and now it’s time to bring it to life.
Marketing advice and trends
June 2, 2022
Why customer interviews are key to supporting growth
Developing a growth strategy without taking the time to understand your customer is a disaster waiting to happen.
Marketing advice and trends
May 31, 2022
The perks of working with freelance marketers
Choices, choices, choices. It’s that blue pill, red pill dilemma all over again.
Marketing advice and trends
December 7, 2023
Éva Goicochea, Founder, Creative Director and CEO of Maude
Much stigma is associated with sexual pleasure but Éva Goicochea through the launch of Maude is challenging that stigma.
Conversations with Passionfruit
December 7, 2023
Valentina Milanova, founder of DAYE
One of the most difficult aspects of being the CEO of a company focused on female gynecological health, is the conversations with investors.
Conversations with Passionfruit
May 11, 2022
Rodney Appiah (Cornerstone)
Rodney Appiah is a former investment banker, NED and VC investor with nearly 15 years of financial services experience across UK and Europe.
Podcasts
May 3, 2022
Ben Mathews (Night Ventures)
Ben is a GP at Night Ventures. Night Ventures is a new brand of venture capital.
Podcasts
April 27, 2022
Ziv Reichert (Localglobe)
Ziv Reichert is a partner at LocalGlobe, a London-based venture capital firm focused on seed investments. They’ve been backing ambitious founders since 1999...
Podcasts
April 20, 2022
Megha Prakash (Forward Partners)
Megha Prakash is an investor at Forward Partners: a London-based VC providing capital combined with a team of dedicated experts to grow startup businesses...
Podcasts
April 13, 2022
Lucy Clarke (Octopus Ventures)
Lucy Clarke is an investor at Octopus Ventures: a fund whose mission is to help pioneers change the world.
Podcasts
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