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January 17, 2024
Freelance Marketing: The Revolution in Numbers
Today, freelancing is no longer an alternative to traditional employment but a vital feature of today’s marketing ecosystem
November 7, 2023
Control is an Illusion: The Rules of Brand Messaging in the Social Age
Companies still obsess over controlling their brand narratives. But here’s the hard truth – it’s impossible to control your narrative fully.
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July 20, 2021
Space Jam and sports startups: TorchPro vs StadiumLive vs Dibbs vs Jogo
Evaluating the marketing of the most exciting sports startups.
Marketing advice and trends
July 13, 2021
How do you positively brand a debt trap? Buy now, pay later startups - Postpay, Tillit, Scalapay, Wisetack
The amount of COVID-related speculation over the last year has been exhaustive. Will we ever work a five day week again?
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July 6, 2021
The distributor-led era and creator enablement platforms: Pietra vs Stir vs Maven vs Pallet
Evaluating the marketing of the emerging players in the Creator Economy.
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June 29, 2021
The rise of the "Amazon Aggregators": WBG vs Unybrands vs Branded vs Heroes
There’s a well known saying in the business world.
Marketing advice and trends
June 22, 2021
Cristiano, Coca Cola, and a new generation of food and beverage brands? Haus vs Omsom vs Aura Bora vs MeliBio
Cristiano Ronaldo’s now infamous Coca-Cola moment, in which his snub allegedly wiped $4bn from the company’s share price, dominated last week’s headlines.
Marketing advice and trends
June 15, 2021
Five Green stars? Emitwise vs Queen of Raw vs Tree Card vs Package Free
Once upon a time, companies such as Ben and Jerry’s and Patagonia were seen as anomalies.
Marketing advice and trends
June 8, 2021
Second hand, first place? Depop vs Rotaro vs ByRotation vs Onloan vs HURR
Grading the marketing of the emerging players in the UK’s fashion resale and rental space.
Marketing advice and trends
June 1, 2021
Runners and riders: Weezy vs Gorillas vs Getir etc
Globally, there are few categories more competitive right now than the on-demand food delivery scene in the UK.
Marketing advice and trends
May 11, 2021
How to generate better results from your content marketing
For many years the prevailing wisdom has been that best-in-class content marketing is synonymous with customer education.
Marketing advice and trends
May 6, 2021
What founders can learn from Kevin Kelly’s unsolicited advice
It’s possible that none of the people reading this have heard of Kevin Kelly.
Marketing advice and trends
December 7, 2023
Éva Goicochea, Founder, Creative Director and CEO of Maude
Much stigma is associated with sexual pleasure but Éva Goicochea through the launch of Maude is challenging that stigma.
Conversations with Passionfruit
December 7, 2023
Valentina Milanova, founder of DAYE
One of the most difficult aspects of being the CEO of a company focused on female gynecological health, is the conversations with investors.
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May 11, 2022
Rodney Appiah (Cornerstone)
Rodney Appiah is a former investment banker, NED and VC investor with nearly 15 years of financial services experience across UK and Europe.
Podcasts
May 3, 2022
Ben Mathews (Night Ventures)
Ben is a GP at Night Ventures. Night Ventures is a new brand of venture capital.
Podcasts
April 27, 2022
Ziv Reichert (Localglobe)
Ziv Reichert is a partner at LocalGlobe, a London-based venture capital firm focused on seed investments. They’ve been backing ambitious founders since 1999...
Podcasts
April 20, 2022
Megha Prakash (Forward Partners)
Megha Prakash is an investor at Forward Partners: a London-based VC providing capital combined with a team of dedicated experts to grow startup businesses...
Podcasts
April 13, 2022
Lucy Clarke (Octopus Ventures)
Lucy Clarke is an investor at Octopus Ventures: a fund whose mission is to help pioneers change the world.
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