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Marketing Has Moved On, the Magazine

This month's topic: is controlling your brand narrative an illusion?

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Marketing advice and trends

HEINZ in Overdrive: The Secret Sauce behind the recent HEINZ brand success
March 20, 2024

HEINZ in Overdrive! The secret sauce behind the brands' recent success

The 11 Best Social Listening Tools in 2024
March 18, 2024

The 11 Best Social Listening Tools in 2024

TikTok Social Listening: The Complete Guide
March 15, 2024

TikTok Social Listening: The Complete Guide

Reddit: The Secret Tool for Social Listening
March 14, 2024

Reddit: The Secret Tool for Social Listening

A freelancer’s guide to professional indemnity insurance (UK-focus)
February 29, 2024

A freelancer’s guide to professional indemnity insurance (UK-focus)

Freelancers Insurance 101: what does it all mean?
February 23, 2024

Freelancers Insurance 101: what does it all mean?

Building a marketing team

Community Manager vs. Social Media Manager: Understanding the Key Differences
September 5, 2023

Community Manager vs. Social Media Manager: Understanding the Key Differences

Seven Branding Tips for Startups
April 4, 2023

7 Branding Tips for Startups (From the Experts)

How to become a digital marketer
March 10, 2023

How to become a freelance digital marketer

Building an unbreakable startup brand: Always consider the “Why”
January 19, 2023

Building an unbreakable startup brand: Always consider the “Why”

TikTok - The B2B SaaS Brands Nailing It & Why
September 30, 2022

TikTok - The B2B SaaS brands nailing it & why

Social Media Content Calendar, Tips and Tools to Create High Quality Content
September 21, 2022

Social media content calendar: tips and tools to create high quality content

Conversations with Passionfruit

Matthew Wilson, co-founder and CEO at Omnipresent
January 10, 2023

Matthew Wilson, co-founder and CEO at Omnipresent

Éva Goicochea, Founder, Creative Director and CEO of Maude
July 5, 2022

Éva Goicochea, Founder, Creative Director and CEO of Maude

Valentina Milanova, founder of DAYE
April 28, 2022

Valentina Milanova, founder of DAYE

Patrick Moran, Calendly CMO
March 31, 2022

Patrick Moran, Calendly CMO

Matthew McNeill Love, co-founder & COO of Thursday
March 10, 2022

Matthew McNeill Love, co-founder & COO of Thursday

Podcast

Rodney Appiah (Cornerstone)
May 11, 2022

Rodney Appiah (Cornerstone)

Ben Mathews (Night Ventures)
May 3, 2022

Ben Mathews (Night Ventures)

Ziv Reichert (Localglobe)
April 27, 2022

Ziv Reichert (Localglobe)

Megha Prakash (Forward Partners)
April 20, 2022

Megha Prakash (Forward Partners)

Lucy Clarke (Octopus Ventures)
April 13, 2022

Lucy Clarke (Octopus Ventures)

Kate McGinn (Seedcamp)
March 29, 2022

Kate McGinn (Seedcamp)

Henrik Wetter Sanchez (Playfair Capital)
April 5, 2022

Henrik Wetter Sanchez (Playfair Capital)

Interviews

Paul Bennett, Perchpeek
May 25, 2021

Paul Bennett, Perchpeek

Napala R. Pratini, Habitual
May 18, 2021

Napala R. Pratini, Habitual

Michael Sladden, MOB Kitchen
May 4, 2021

Michael Sladden, MOB Kitchen

Giacomo Zacchia, Night Media
April 27, 2021

Giacomo Zacchia, Night Media

Latest posts, insight and announcements

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July 20, 2021
Space Jam and sports startups: TorchPro vs StadiumLive vs Dibbs vs Jogo
Evaluating the marketing of the most exciting sports startups.
Marketing advice and trends
July 13, 2021
How do you positively brand a debt trap? Buy now, pay later startups - Postpay, Tillit, Scalapay, Wisetack
The amount of COVID-related speculation over the last year has been exhaustive. Will we ever work a five day week again?
Marketing advice and trends
July 6, 2021
The distributor-led era and creator enablement platforms: Pietra vs Stir vs Maven vs Pallet
Evaluating the marketing of the emerging players in the Creator Economy.
Marketing advice and trends
June 29, 2021
The rise of the "Amazon Aggregators": WBG vs Unybrands vs Branded vs Heroes
There’s a well known saying in the business world.
Marketing advice and trends
June 22, 2021
Cristiano, Coca Cola, and a new generation of food and beverage brands? Haus vs Omsom vs Aura Bora vs MeliBio
Cristiano Ronaldo’s now infamous Coca-Cola moment, in which his snub allegedly wiped $4bn from the company’s share price, dominated last week’s headlines.
Marketing advice and trends
June 15, 2021
Five Green stars? Emitwise vs Queen of Raw vs Tree Card vs Package Free
Once upon a time, companies such as Ben and Jerry’s and Patagonia were seen as anomalies.
Marketing advice and trends
June 8, 2021
Second hand, first place? Depop vs Rotaro vs ByRotation vs Onloan vs HURR
Grading the marketing of the emerging players in the UK’s fashion resale and rental space.
Marketing advice and trends
June 1, 2021
Runners and riders: Weezy vs Gorillas vs Getir etc
Globally, there are few categories more competitive right now than the on-demand food delivery scene in the UK.
Marketing advice and trends
May 11, 2021
How to generate better results from your content marketing
For many years the prevailing wisdom has been that best-in-class content marketing is synonymous with customer education.
Marketing advice and trends
May 6, 2021
What founders can learn from Kevin Kelly’s unsolicited advice
It’s possible that none of the people reading this have heard of Kevin Kelly.
Marketing advice and trends
April 29, 2021
Sam Smith, Pot Gang
After the success of our interview with Giacomo Zacchia of Night Media earlier this week, we decided to release another interview with a start up/SME leader.
Marketing advice and trends
April 22, 2021
What early-stage startups can learn from the failure of the European Super League
Books will be written on the footballing fiasco that has unfolded over the last week.
Marketing advice and trends
December 7, 2023
Matthew Wilson, co-founder and CEO at Omnipresent
Conversations with Passionfruit
December 7, 2023
Éva Goicochea, Founder, Creative Director and CEO of Maude
Much stigma is associated with sexual pleasure but Éva Goicochea through the launch of Maude is challenging that stigma.
Conversations with Passionfruit
December 7, 2023
Valentina Milanova, founder of DAYE
One of the most difficult aspects of being the CEO of a company focused on female gynecological health, is the conversations with investors.
Conversations with Passionfruit
December 7, 2023
Patrick Moran, Calendly CMO
One of the perks of “crashing and burning” at the very start of your career, as the now CMO of Calendly Patrick Moran realised the hard way, is that the only way is up.
Conversations with Passionfruit
December 7, 2023
Matthew McNeill Love, co-founder & COO of Thursday
In August 2019, co-founders of newly launched dating app Honeypot Matthew McNeill Love and George Rawlings had a problem.
Conversations with Passionfruit
May 11, 2022
Rodney Appiah (Cornerstone)
Rodney Appiah is a former investment banker, NED and VC investor with nearly 15 years of financial services experience across UK and Europe.
Podcasts
May 3, 2022
Ben Mathews (Night Ventures)
Ben is a GP at Night Ventures. Night Ventures is a new brand of venture capital.
Podcasts
April 27, 2022
Ziv Reichert (Localglobe)
Ziv Reichert is a partner at LocalGlobe, a London-based venture capital firm focused on seed investments. They’ve been backing ambitious founders since 1999...
Podcasts
April 20, 2022
Megha Prakash (Forward Partners)
Megha Prakash is an investor at Forward Partners: a London-based VC providing capital combined with a team of dedicated experts to grow startup businesses...
Podcasts
April 13, 2022
Lucy Clarke (Octopus Ventures)
Lucy Clarke is an investor at Octopus Ventures: a fund whose mission is to help pioneers change the world.
Podcasts
March 29, 2022
Kate McGinn (Seedcamp)
This week we're joined by Kate McGinn: an analyst at Seedcamp, one of Europe's most renowned early stage funds.
Podcasts
April 5, 2022
Henrik Wetter Sanchez (Playfair Capital)
Henrik is a Principal at Playfair Capital; a VC firm helping ambitious and exceptional entrepreneurs build brilliant technology businesses since 2013.
Podcasts

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