Vinehealth built an online community of over 10,000 patients with 3x social engagement using Passionfruit

In April 2022, Vinehealth, a Healthtech startup offering personalised support for cancer patients decided it was time to step up their social media game.

Vinehealth were practically inactive on social media and in turn, had little to no online community. They wanted to build a network for the patients using their app and knew this could only be done by driving their online presence.

It was time to find a Social Media Specialist.

Vinehealth knew this role didn’t require being full-time. So they began searching for a Freelancer, who would be able to work just a few days a week…

Enter Passionfruit.

After coming highly recommended by a colleague, Vinehealth contacted Passionfruit to help them with their social media problems.

Within three days, Passionfruit matched Vinehealth to Social Media and Community Specialist Mads. It was a perfect fit. Mads was super experienced, having previously worked for MOB Kitchen alongside having a Psychology degree, which meant that she could easily read and digest scientific papers and resources. Vital when working within health.

💬 “The [Passionfruit] process is simple and clear to use. Passionfruit found us a perfect match nice and quickly’ - Andy, Head of Product and Design

Mads got to work straight away and after working just two days a week, for a couple of weeks, she created a detailed social media strategy which outlined clear content pillars and best practices. Mads also created a monthly social media schedule that was consistently completed a month in advance.

💬 “Passionfruit’s onboarding process was thorough and easy. I was able to start working on Vinehealth’s social media immediately.” - Mads, Social Media & Community Specialist

For Vinehealth, engagement rate was the most important measure of success. Mads tracked engagement across each post to see what was performing best and adjusted accordingly.

What helped Vinehealth the most? Mads listened to their audience.

With increased engagement after consistently posting, Mads was able to really listen to their users. Their opinions were considered and in turn, Vinehealth began creating better and more relevant content.

Working with Passionfruit and Mads, dramatically improved Vinehealth’s social media presence. Immediately they saw results, with their first piece of content receiving more engagement than ever before. After just a few weeks of working together, their overall engagement increased threefold.

Mads also shared a comprehensive weekly report, highlighting the activity on all social media posts which was crucial for the wider team and board.

We asked Vinehealth what their future plans with Passionfruit are…

We will absolutely be using Passionfruit again in the future! The service was great and they found us someone quickly and at a reasonable cost.