Goodnick is a DTC healthcare brand aiming to solve fitness and wellbeing for seniors, and it's a unique challenge. This is not the typical group of people that marketers are used to building for; and to land their message effectively, deep user persona research would be required by someone that had proper experience in messaging across multiple customer segments. What's more: for a nimble and lean team, bringing a full timer on, with whole new salary on board, felt like a careless waste of precious capital for a project that would be done and dusted in a matter of months; if only they could find the right person for the task.
National Treasure Completes a Marketing Strategy Overhaul with Team Passionfruit
Challenge
Goodnick is a DTC healthcare brand aiming to solve fitness and wellbeing for seniors, and it's a unique challenge. This is not the typical group of people that marketers are used to building for; and to land their message effectively, deep user persona research would be required by someone that had proper experience in messaging across multiple customer segments. What's more: for a nimble and lean team, bringing a full timer on, with whole new salary on board, felt like a careless waste of precious capital for a project that would be done and dusted in a matter of months; if only they could find the right person for the task.
Solutions
Passionfruit connected Goodnick to Maud, an award-winning copywriting specialist who splits her time between Madrid and Miami with 5+ years experience that has worked for Burger King, Twitter and Vogue. She did a deep dive into their customer personas before putting together a comprehensive copy strategy for them which covered every conceivable facet of their language and messaging; including copy for paid ads across all major digital marketing channels.
Result
Passionfruit connected Goodnick to Maud, an award-winning copywriting specialist who splits her time between Madrid and Miami with 5+ years experience that has worked for Burger King, Twitter and Vogue. She did a deep dive into their customer personas before putting together a comprehensive copy strategy for them which covered every conceivable facet of their language and messaging; including copy for paid ads across all major digital marketing channels.