Any marketer knows how hard it is to gain salience the first time around, let alone when you need to do it twice. When a brand needs to rearticulate what they do and how they come across, it's essential that their rebrand is done properly so it can last indefinitely.
Mental health platform Kokoro needed a new brand identity for their relaunch and, to make matters worse, their small internal team had already been burned by a boutique agency that kept trying to overcharge them despite the low quality work that they were delivering.
National Treasure Completes a Marketing Strategy Overhaul with Team Passionfruit
Challenge
Any marketer knows how hard it is to gain salience the first time around, let alone when you need to do it twice. When a brand needs to rearticulate what they do and how they come across, it's essential that their rebrand is done properly so it can last indefinitely.
Mental health platform Kokoro needed a new brand identity for their relaunch and, to make matters worse, their small internal team had already been burned by a boutique agency that kept trying to overcharge them despite the low quality work that they were delivering.
Solutions
They certainly didn't need someone to join full time: they simply wanted access to a true brand identity expert that could come in and deliver a new look and feel affordably, reliably, and brilliantly.
Passionfruit connected Kokoro to Cosmo, a multi-award winning brand design specialist with 10+ years experience working for UK Parliament, Aston Villa FC and WSTRN.
More than being qualified for the role, he was personally excited about his work having such a big impact in this hugely important space.
Result
They certainly didn't need someone to join full time: they simply wanted access to a true brand identity expert that could come in and deliver a new look and feel affordably, reliably, and brilliantly.
Passionfruit connected Kokoro to Cosmo, a multi-award winning brand design specialist with 10+ years experience working for UK Parliament, Aston Villa FC and WSTRN.
More than being qualified for the role, he was personally excited about his work having such a big impact in this hugely important space.