Decoding Gen Z: Mastering Consumer Psychology for Marketing Success
Prepare to uncover exclusive insights into Gen Z consumer behaviour with industry expert Lea Karam! Whether you're a seasoned marketer in a leading company or a spirited freelance professional, this webinar is your golden ticket.
Lea is a multi-award-winning behavioural scientist, and one of the most sought-after and disruptive experts in consumer behaviour today, as well as an in-demand advisor and industry speaker. She has grown a more widespread adoption of behavioural science by being an instrumental agent in launching and growing the Behave Consultancy, leading up its solutions and educating clients, teams, and her audience around complex, behaviourally, and tech driven multi-market projects.
Lea has unique expertise in making the complex simple and designing tangible behavioural interventions designed to tap into true human understanding, in turn improving strategies and driving healthier commercial and "people" outcomes for brands.
Her impact within the Marketing industry and beyond is invaluable, with Inside Behavioural Economics featuring her as one of the world’s best behavioural experts. Similarly, recognising her as a “pioneer in behavioural science” and for “delivering enviable commercial success for clients”, Lea was also named a winner of Campaign Media Week 30 Under 30 2022 and Management Today 35 Women Under 35 2023, propelling her to the centre stage of strategic insights and innovation.
